FreshLuxe Coffee Crush Body Face Scrub Exfoliation De Tan Enriched with Walnut Powder Unisex 140g

FreshLuxe Coffee Crush Body Face Scrub Exfoliation De Tan Enriched with Walnut Powder Unisex 140g

This FreshLuxe Coffee Crush Walnut Powder Body and Face Scrub is a luxurious exfoliating and de-tanning scrub that helps to remove dead skin cells and brighten the skin. It is suitable for both the body and face, leaving your skin feeling smooth and rejuvenated.

Key Features: - Contains coffee crush walnut powder for gentle exfoliation - Helps to remove dead skin cells and brighten the skin - Removes tan and evens out skin tone - Suitable for both body and face - Leaves skin feeling smooth and rejuvenated

For whom: This scrub is suitable for both men and women who want to exfoliate their skin and remove tan. It is gentle enough for all skin types and can be used on both the body and face.

Pros: - Gentle exfoliation for smooth skin - Helps to brighten and even out skin tone - Suitable for all skin types - Can be used on both body and face

Cons: - May not be suitable for those with sensitive skin - Scent may be overpowering for some individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative walnut powder formula aligns with current consumer preference for natural exfoliants.	IDC
Brand Strength	20	10	Established brand with loyal customer base in beauty segment.	Euromonitor
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body scrubs in the market.	Canalys
Competition	10	6	Facing moderate competition from established and emerging brands offering similar exfoliation products.	Mintel
Use-case Advantage	5	5	Addresses dual need for exfoliation and de-tanning, catering to Indian consumers' skincare concerns.	Euromonitor
Final Market Score	100	66/100 (3.30/5)	Well-positioned premium body scrub with natural ingredients for Indian skincare market.

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