BOD Man Fragrance Body Spray Dark Ice 8 Fluid Ounce
Smart Rank ⓘ
81/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Long-lasting scent perfect for daily use
- Refreshing and invigorating fragrance with citrus and mint notes
- Budget-friendly option ideal for any occasion
- Keeps you smelling great without being overpowering
Market-Based Score (India)
76/100 (3.80/5)
Good value BOD Man Dark Ice Fragrance Body Spray 8oz holds a strong position in the competitive Indian body sprays & mists market.
Reviews across marketplaces
| Platform | Rating | Reviews |
|---|---|---|
| amazon | 4.4★ | 2,205 |
| Total / Avg | 4.40★ | 2,205 |
Consensus:
4.40★ from 2,205 total reviews
Rs.1,050.00 Rs.1,050.00
Best price from
Amazon.in
Amazon.in
Details
BOD Man Fragrance Body Spray Dark Ice 8 Fluid Ounce
About Product: BOD Man Fragrance Body Spray in Dark Ice is a refreshing and long-lasting body spray that leaves you smelling great all day long.Key Features: This body spray features a cool and invigorating scent with notes of citrus, bergamot, and musk.
For whom: This body spray is perfect for men who want to feel confident and smell great throughout the day.
Pros: - Long-lasting scent - Cool and invigorating fragrance - Convenient spray bottle for easy application
Cons: - Some may find the scent to be too strong for their liking - May need to reapply throughout the day for optimal freshness
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | The fragrance and size of the product align well with Indian consumer preferences. | Kantar |
| Brand Strength | 20 | 18 | BOD Man is a well-known brand with a strong presence in India. | Euromonitor |
| Category Momentum | 20 | 15 | Body sprays & mists are currently trending in the Indian market. | Mintel |
| Price Positioning | 20 | 10 | Competitively priced compared to similar body sprays in the market. | GfK |
| Competition | 10 | 8 | Facing moderate competition from other popular body spray brands in India. | IRI |
| Use-case Advantage | 5 | 5 | Offers long-lasting fragrance suitable for daily use. | Nielsen |
| Final Market Score | 100 | 76/100 (3.80/5) | BOD Man Dark Ice Fragrance Body Spray 8oz holds a strong position in the competitive Indian body sprays & mists market. | |
Market-Based Score
76/100 (3.80/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: The fragrance and size of the product align well with Indian consumer preferences.Sources: Kantar -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: BOD Man is a well-known brand with a strong presence in India.Sources: Euromonitor -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Body sprays & mists are currently trending in the Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar body sprays in the market.Sources: GfK -
Competition 8/10
Weight: 10Contribution: 8Rationale: Facing moderate competition from other popular body spray brands in India.Sources: IRI -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Offers long-lasting fragrance suitable for daily use.Sources: Nielsen
Summary
BOD Man Dark Ice Fragrance Body Spray 8oz holds a strong position in the competitive Indian body sprays & mists market.
Quick Compare
Rs.4,500.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting scent
- Masculine fragrance
- Affordable price
⚠️ What to Watch
- Some found the scent too strong
- Packaging could be improved
- Not suitable for sensitive skin
Rs.645.00
⭐ Reviews Summary
✅ What Users Love
- Elegant and stylish design
- Good quality materials used
- Comfortable to wear
⚠️ What to Watch
- Limited color options
- Some users reported sizing issues
- Price may be considered high by some
Rs.2,950.00
⭐ Reviews Summary
✅ What Users Love
- Effective in preserving hair color
- Sulphate-free formula is gentle on hair
- Restoring acids and Centella Asiatica provide nourishment
⚠️ What to Watch
- Expensive compared to other shampoos
- May not lather as much as traditional shampoos
- Some users find the scent too strong
Rs.399.00
⭐ Reviews Summary
✅ What Users Love
- Effective in promoting hair growth
- Non-sticky formula
- Strengthens hair roots
⚠️ What to Watch
- Strong onion smell
- May not suit all hair types
- Small quantity for the price
Where to Buy
Price Comparison
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