Bath Body Works At the Beach Fine Fragrance Mist 236 ml

0 reviews
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Capture the essence of a summer day by the ocean with this refreshing At the Beach Fine Fragrance Mist
  • Enjoy notes of frangipani, coconut, and sea salt breeze in this long-lasting fragrance mist
  • Ideal for those who love fresh and beachy scents, perfect for everyday wear or special occasions
  • Convenient spray bottle for easy application, providing a light and refreshing scent all day long

Market-Based Score (India)

66/100 (3.30/5)
Decent
Bath & Body Works At the Beach Fine Fragrance Mist is well-positioned in the growing Indian body sprays & mists market.
Rs.899.00 Rs.2,199.00
Best price from Amazon.in Amazon.in
Key Features
Category Fragrance Mist
Volume 236 ml
Notes White frangipani, toasted coconut, bergamot waters, sea salt breeze, sun-bleached woods
Fragrance Type Light and refreshing
Application Spray bottle
Pros Long-lasting fragrance
Cons May be too subtle for some
Details

Bath Body Works At the Beach Fine Fragrance Mist 236 ml

This Bath and Body Works At the Beach Fine Fragrance Mist is a refreshing and light scent that captures the essence of a summer day by the ocean.

Key Features:
- 236 ml bottle
- Notes of white frangipani, toasted coconut, bergamot waters, sea salt breeze, and sun-bleached woods
- Refreshing and long-lasting fragrance

For those who love fresh and beachy scents, this fragrance mist is perfect for everyday wear or for special occasions when you want to feel like you're on vacation.

Pros:
- Light and refreshing scent
- Long-lasting fragrance
- Convenient spray bottle for easy application

Cons:
- The scent may not be suitable for those who prefer heavier or sweeter fragrances
- Some users may find the scent too subtle for their liking

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 At the Beach fragrance is appealing to Indian consumers Fragrance Foundation
Brand Strength 20 18 Bath & Body Works is a well-known and trusted brand in India Brand Equity
Category Momentum 20 15 Body sprays & mists gaining popularity in Indian market Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market Retail360
Competition 10 0 Intense competition in the body sprays & mists segment in India Euromonitor
Use-case Advantage 5 3 Offers long-lasting fragrance suitable for daily use Beauty Insider
Final Market Score 100 66/100 (3.30/5) Bath & Body Works At the Beach Fine Fragrance Mist is well-positioned in the growing Indian body sprays & mists market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: At the Beach fragrance is appealing to Indian consumers
    Sources: Fragrance Foundation
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Bath & Body Works is a well-known and trusted brand in India
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Body sprays & mists gaining popularity in Indian market
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market
    Sources: Retail360
  • Competition 0/10
    Weight: 10
    Contribution: 0
    Rationale: Intense competition in the body sprays & mists segment in India
    Sources: Euromonitor
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Offers long-lasting fragrance suitable for daily use
    Sources: Beauty Insider
Summary
Bath & Body Works At the Beach Fine Fragrance Mist is well-positioned in the growing Indian body sprays & mists market.

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Where to Buy

Nykaa
₹1650.00
2-4 days · ⭐ 4.2/5
Buy
Amazon India
₹1799.00
2-3 days · ⭐ 4.3/5
Buy
Shoppers Stop
₹1899.00
N/A · ⭐ 4.1/5
-
Lifestyle
₹1699.00
N/A · ⭐ 4/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
1650.00 2-4 days 4.2/5 Buy Now
Amazon India
1799.00 2-3 days 4.3/5 Buy Now
Shoppers Stop
1899.00 N/A 4.1/5 -
Lifestyle
1699.00 N/A 4/5 -

Price Comparison

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Amazon.in More Detail

Rs.899.00 Rs.2,199.00

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Bath Body Works At the Beach Fine Fragrance Mist 236 ml

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Best price
Rs.899.00 Rs.2,199.00