Yardley London Magnolia Grapefruit Fine Fragrance Mist Spray 2X Perfume Spray For Women 91 Naturally Derived 135ml

Yardley London Magnolia Grapefruit Fine Fragrance Mist Spray 2X Perfume Spray For Women 91 Naturally Derived 135ml

- This Yardley London Magnolia Grapefruit Fine Fragrance Mist Spray is a luxurious perfume spray designed for women. It features a delightful combination of magnolia and grapefruit scents, creating a refreshing and elegant fragrance.

- Key Features of this perfume spray include its 91% naturally derived ingredients, making it a more eco-friendly and sustainable option for those who are conscious about their environmental impact. The 135ml size is perfect for carrying in your purse or bag for quick touch-ups throughout the day.

- This perfume spray is suitable for women of all ages who appreciate a light and floral fragrance. It is ideal for everyday wear, whether you're heading to the office, running errands, or going out for a special occasion.

- Pros of the Yardley London Magnolia Grapefruit Fine Fragrance Mist Spray include its long-lasting scent, the convenient spray bottle for easy application, and its natural ingredients. Cons may include the fragrance not being strong enough for those who prefer more intense scents.

Overall, this perfume spray is a great option for women who enjoy floral and citrus scents and are looking for a natural and eco-friendly fragrance option.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The combination of Magnolia and Grapefruit is unique and appealing to Indian consumers.	Kantar
Brand Strength	20	18	Yardley London is a well-established brand in India with a loyal customer base.	Euromonitor
Category Momentum	20	15	Growing demand for body sprays & mists in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar products in the market.	AC Nielsen
Competition	10	5	Facing competition from both international and local brands in the body spray segment.	IRI
Use-case Advantage	5	3	Offers long-lasting fragrance suitable for daily use.	GfK
Final Market Score	100	76/100 (3.80/5)	Yardley London Magnolia Grapefruit Fine Fragrance Mist Spray is well-positioned in the growing Indian body sprays & mists market.

Factor	Rating (out of 5)	Notes
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Community Hype	0.0	—
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