The Body Shop Women Vibrant Bergamot Fresh Body Mist 100 Ml

The Body Shop Women Vibrant Bergamot Fresh Body Mist 100 Ml

The Body Shop Women Vibrant Bergamot Fresh Body Mist is a light and refreshing body spray that leaves a subtle hint of citrusy bergamot scent on your skin throughout the day. Perfect for those who enjoy a burst of fresh fragrance without overpowering the senses.

Key Features: - Contains ethically sourced ingredients - Vegan and cruelty-free - Refreshing and long-lasting scent - Convenient spray bottle for easy application

For whom: This body mist is ideal for anyone looking for a natural and uplifting fragrance to complement their daily routine. The light and non-greasy formula makes it suitable for all skin types.

Pros: - Fresh and citrusy scent - Easy to apply and reapply throughout the day - Cruelty-free and ethically sourced ingredients - Travel-friendly size for on-the-go freshness

Cons: - Some may find the scent too subtle for their liking - May need to reapply throughout the day for longer-lasting fragrance

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Bergamot fragrance aligns with popular scent preferences in India.	FragranceX
Brand Strength	20	18	The Body Shop is a well-known and trusted brand in India.	Brandwatch
Category Momentum	20	15	Growing demand for body mists in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar body mists in the market.	Retail360
Competition	10	8	Facing moderate competition from other established body mist brands.	Euromonitor
Use-case Advantage	5	5	Convenient for on-the-go freshness, appealing to busy Indian consumers.	IndiaRetailing
Final Market Score	100	76/100 (3.80/5)	Strong brand and scent fit, competitive pricing, facing moderate competition.

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