Secret Temptation Te Amo Aqua Perfume Body Spray for Women 120ml

Secret Temptation Te Amo Aqua Perfume Body Spray for Women 120ml

Key Features: - Long-lasting fragrance - Refreshing aqua scent - Convenient spray bottle for easy application - Suitable for daily use
For whom: This perfume body spray is perfect for women who love fresh and aquatic scents. It is ideal for daily wear and can be used for any occasion.
Pros: - The fragrance is long-lasting, keeping you smelling fresh all day - The aqua scent is refreshing and perfect for summer - The spray bottle makes it easy to apply on the go
Cons: - Some may find the scent to be too strong - The bottle size may be too large for travel purposes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with preferences of Indian women.	Femina
Brand Strength	20	18	Strong brand recognition and loyalty among Indian consumers.	Brand Equity
Category Momentum	20	15	Growing demand for body sprays in Indian market.	Mintel
Price Positioning	20	10	Competitive pricing compared to similar products in the market.	Retail360
Competition	10	9	Facing strong competition from established and new brands.	ET BrandEquity
Use-case Advantage	5	4	Offers long-lasting fragrance suitable for daily use.	Vogue
Final Market Score	100	76/100 (3.80/5)	Competitive body spray with strong brand loyalty in growing Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—