Pilgrim Summer Escape Body Mist White Lily with yuzu lemon Citrus body mist for women long lasting White lily yuzu lemon for a vacation feel Perfume for women Designed in France 150 ml

Pilgrim Summer Escape Body Mist White Lily with yuzu lemon Citrus body mist for women long lasting White lily yuzu lemon for a vacation feel Perfume for women Designed in France 150 ml

Key Features:
- Citrus body mist with a blend of white lily and yuzu lemon
- Long-lasting fragrance perfect for summer
- Designed in France with high-quality ingredients
- Comes in a convenient 150 ml bottle
For whom:
This body mist is perfect for women who enjoy fresh and citrusy scents, especially during the summer months. It is ideal for those who love the feeling of a vacation escape and want a long-lasting fragrance to accompany them throughout the day.
Pros:
- Refreshing and uplifting fragrance
- Perfect for summer days
- Convenient size for on-the-go use
- High-quality ingredients for a luxurious experience
Cons:
- Some users may find the scent to be too citrusy for their preference
- The fragrance may not last as long as some other body mists

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique blend of White Lily and Yuzu Lemon appeals to Indian consumers	Elle, Cosmopolitan
Brand Strength	20	18	Strong brand recognition in the fragrance segment	Vogue, Femina
Category Momentum	20	15	Body sprays & mists gaining popularity in Indian market	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar luxury body mists	Harper's Bazaar, Grazia
Competition	10	0	Intense competition in the body mist segment from both local and international brands	Vogue, Elle
Use-case Advantage	5	3	Long-lasting fragrance suitable for daily wear and vacations	Femina
Final Market Score	100	66/100 (3.30/5)	Well-positioned body mist with unique fragrance blend for Indian consumers

Factor	Rating (out of 5)	Notes
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