Jovan Black Musk Body Spray for Women 150ml

Jovan Black Musk Body Spray for Women 150ml

About Product:

Jovan Black Musk Body Spray for Women is a long-lasting fragrance that combines rich, sensual notes to create a mysterious and alluring scent. The body spray is perfect for everyday wear or for special occasions when you want to leave a lasting impression.

Key Features:

- Long-lasting fragrance
- Mysterious and alluring scent
- Suitable for everyday wear or special occasions
- Convenient spray bottle for easy application

For whom:

This body spray is designed for women who enjoy bold and captivating scents. The Black Musk fragrance is ideal for those who want to make a statement and leave a lasting impression wherever they go.

Pros:

- Long-lasting scent that lingers throughout the day
- Bold and captivating fragrance
- Convenient spray bottle for easy application
- Affordable price point

Cons:

- Some may find the scent to be too strong for their preference
- Not suitable for those who prefer lighter, more subtle fragrances
- May not be suitable for sensitive skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The product offers desirable features for Indian consumers.	Euromonitor
Brand Strength	20	18	Jovan is a well-known brand with strong customer loyalty in India.	Brandwatch
Category Momentum	20	15	Body sprays & mists gaining popularity in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing moderate competition from both local and international brands.	BusinessToday
Use-case Advantage	5	5	Addresses specific needs of Indian women for long-lasting fragrance.	IndiaRetailing
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position Jovan Black Musk well in the Indian body spray market.

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