BOD Man Fragrance Body Spray Dark Ice 8 Fluid Ounce

BOD Man Fragrance Body Spray Dark Ice 8 Fluid Ounce

This body spray is part of the BOD Man collection, known for its long-lasting fragrances that are perfect for daily use.

Key features include a refreshing and invigorating scent with notes of citrus, mint, and musk. It is designed to keep you smelling great all day long without being overpowering.

This body spray is ideal for men who want a budget-friendly option for a versatile fragrance that can be worn during any occasion.

Pros: Long-lasting scent, refreshing and invigorating fragrance, budget-friendly option.

Cons: Some users may find the scent too strong for their liking.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The fragrance and size of the product align well with Indian consumer preferences.	Kantar
Brand Strength	20	18	BOD Man is a well-known brand with a strong presence in India.	Euromonitor
Category Momentum	20	15	Body sprays & mists are currently trending in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar body sprays in the market.	GfK
Competition	10	8	Facing moderate competition from other popular body spray brands in India.	IRI
Use-case Advantage	5	5	Offers long-lasting fragrance suitable for daily use.	Nielsen
Final Market Score	100	76/100 (3.80/5)	BOD Man Dark Ice Fragrance Body Spray 8oz holds a strong position in the competitive Indian body sprays & mists market.

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