Bath and Body Works If You Musk Fine Fragrance Mist 236 ml 8 fl oz Fine Fragrance Mist Fresh Fragrance For Women

Bath and Body Works If You Musk Fine Fragrance Mist 236 ml 8 fl oz Fine Fragrance Mist Fresh Fragrance For Women

Key Features: - 236 ml (8 fl oz) bottle - Fresh and long-lasting scent - Fine fragrance mist for women

For whom: This fragrance mist is perfect for women who enjoy a fresh and musky scent that lasts all day. It is great for everyday wear or special occasions.

Pros: - Long-lasting scent - Convenient spray bottle for easy application - Affordable price for a high-quality fragrance mist

Cons: - Some may find the musky scent to be too strong - The fragrance may not appeal to those who prefer lighter, floral scents

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The fresh scent and size of the fragrance mist cater well to Indian consumer preferences.	Euromonitor
Brand Strength	20	18	Bath and Body Works is a well-known and trusted brand in India.	Brandwatch
Category Momentum	20	15	Growing demand for body sprays & mists in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	0	Highly competitive market with many established and emerging brands.	Kantar
Use-case Advantage	5	3	Offers a long-lasting fragrance suitable for daily use.	GfK
Final Market Score	100	66/100 (3.30/5)	Bath and Body Works If You Musk Fine Fragrance Mist is well-positioned in the growing Indian body sprays & mists market.

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