Bath and Body Works Gingham Fine Fragrance Mist 236 ml 8 fl oz Fine Fragrance Mist Fresh Fragrance For Women

Bath and Body Works Gingham Fine Fragrance Mist 236 ml 8 fl oz Fine Fragrance Mist Fresh Fragrance For Women

Key Features: - 236 ml (8 fl oz) bottle of fine fragrance mist - Fresh and uplifting Gingham fragrance - Designed specifically for women

For whom: This fragrance mist is perfect for women who enjoy light and fresh scents that last throughout the day. It is ideal for everyday wear or for special occasions when you want to feel refreshed and confident.

Pros: - Long-lasting fragrance - Convenient spray bottle for easy application - Beautiful packaging makes it a great gift option

Cons: - Some may find the scent too strong for their liking - May need to reapply throughout the day for maximum effectiveness

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Size and fragrance type align with Indian consumer preferences	Elle, India Today
Brand Strength	20	18	Bath and Body Works is a well-known brand in India	Vogue, Femina
Category Momentum	20	15	Body sprays & mists trending in Indian market	Mint, Economic Times
Price Positioning	20	10	Competitively priced compared to similar products in the market	Business Standard, Hindu Business Line
Competition	10	8	Facing competition from local and international body spray brands	Femina, Vogue
Use-case Advantage	5	5	Offers long-lasting fragrance suitable for daily use	Cosmopolitan
Final Market Score	100	76/100 (3.80/5)	Strong brand and good fit for Indian market, but faces stiff competition.

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