Barbie Fragrance Body Spray Active Sports For Unisex 100ml Fresh

Barbie Fragrance Body Spray Active Sports For Unisex 100ml Fresh

Key Features: - Long-lasting fragrance - Revitalizing and energizing scent - Unisex fragrance suitable for all genders - Convenient spray bottle for easy application For whom: - Ideal for active individuals who want to stay fresh and energized throughout the day Pros: - The fresh scent is perfect for a post-workout pick-me-up - The unisex fragrance makes it suitable for both men and women - Long-lasting formula keeps you smelling great all day Cons: - The scent may be too strong for those who prefer subtle fragrances - Some users may find the bottle size too small for daily use

Overall, the Barbie Active Sports Unisex Fragrance Body Spray is a refreshing and energizing option for those looking for a convenient and long-lasting scent.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with active lifestyle trend in India.	Euromonitor
Brand Strength	20	15	Barbie brand known for quality and appeal to kids.	Brandwatch
Category Momentum	20	10	Growing demand for body sprays in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the Indian market.	Retail360
Competition	10	6	Facing moderate competition from established brands.	GfK
Use-case Advantage	5	5	Unique fresh scent suitable for all genders.	Kantar
Final Market Score	100	66/100 (3.30/5)	Barbie Active Sports Body Spray offers a well-rounded option in the Indian body spray market.

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