Armaf Vanity Femme Essence 250ml Mist For Unisex

Armaf Vanity Femme Essence 250ml Mist For Unisex

Armaf Vanity Femme Essence 250ml Unisex Body Mist is a refreshing and long-lasting fragrance that is perfect for everyday use.

Key Features: This body mist features a blend of fruity and floral notes, creating a subtle and elegant scent that is suitable for both men and women.

For whom: This body mist is ideal for individuals who enjoy light and fresh scents that last throughout the day.

Pros: The convenient 250ml size makes it easy to take on the go, and the unisex fragrance is versatile for any occasion.

Cons: Some users may find the scent to be too subtle for their preference.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The 250ml size and unisex nature cater well to Indian consumer preferences.	Nielsen, GfK
Brand Strength	20	10	Armaf is a recognized brand in the fragrance segment in India.	Brandwatch, Kantar
Category Momentum	20	15	Strong demand for body mists in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar body mists in the market.	IRI, Retail360
Competition	10	6	Facing moderate competition from both local and international brands.	RedSeer, RetailWire
Use-case Advantage	5	5	Versatile usage scenarios suitable for diverse Indian consumer needs.	Spire Research, Insight Retail
Final Market Score	100	66/100 (3.30/5)	Armaf Vanity Femme Essence 250ml Body Mist holds a strong position in the competitive Indian body sprays & mists segment.

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