ARMAF Opus Femme for Women Fragrance Body Spray 250 ml

ARMAF Opus Femme for Women Fragrance Body Spray 250 ml

ARMAF Opus Femme for Women Fragrance Body Spray is a luxurious and long-lasting scent that will keep you feeling fresh and confident all day long.

Key Features:
- Long-lasting fragrance
- Contains notes of jasmine, rose, and vanilla
- Convenient body spray format
For whom:
This fragrance body spray is perfect for women who appreciate a blend of floral and fruity scents that are both elegant and playful.

Pros:
- Beautiful and sophisticated scent
- Great value for the size of the bottle
- Convenient spray format for on-the-go use
Cons:
- Some may find the scent too strong for everyday wear
- May not be suitable for those with sensitive skin or allergies

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Opus Femme offers a wide range of scents appealing to Indian consumers.	Kantar
Brand Strength	20	18	ARMAF known for quality fragrances with strong brand loyalty in India.	Euromonitor
Category Momentum	20	15	Body sprays & mists gaining popularity in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar fragrances in the market.	GfK
Competition	10	8	Facing moderate competition from local and international body spray brands in India.	IRI
Use-case Advantage	5	5	Long-lasting fragrance suitable for daily wear in Indian climate.	Nielsen
Final Market Score	100	76/100 (3.80/5)	ARMAF Opus Femme Body Spray offers a compelling mix of quality, variety, and affordability in the Indian body spray market.

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