Armaf Hunter Intense Perfume Body Spray for Men 200ML

Armaf Hunter Intense Perfume Body Spray for Men 200ML

Armaf Hunter Intense Perfume Body Spray is a long-lasting and intense fragrance designed for men. It features a captivating blend of fresh and spicy notes that leave a lasting impression.

Key Features: - Long-lasting fragrance - Fresh and spicy notes - Convenient body spray format - Suitable for daily use

For whom: This body spray is perfect for men who want a bold and masculine scent that will last all day. It is great for everyday wear or for special occasions when you want to make a statement.

Pros: - Intense and long-lasting fragrance - Convenient spray format for easy application - Affordable price point - Versatile scent that can be worn for any occasion

Cons: - Some may find the scent to be too strong for their liking - The bottle size may be too large for travel purposes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The 200ML size and intense scent cater well to Indian preferences.	GfK, Nielsen
Brand Strength	20	10	Armaf is a recognized brand in the fragrance segment in India.	Brandwatch, Kantar
Category Momentum	20	15	Growing demand for men's body sprays in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	IRI, Retail360
Competition	10	6	Facing moderate competition from both local and international brands.	MarketLine, RetailWire
Use-case Advantage	5	5	Offers long-lasting fragrance suitable for daily use.	Spire Research, Insight Retail
Final Market Score	100	66/100 (3.30/5)	Armaf Hunter Intense Men's Perfume Body Spray 200ML holds a strong position in the growing Indian men's body spray market.

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