FORTUNE Soft Poha 500g

0 reviews

Smart Rank ⓘ 74/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy the super soft texture of FORTUNE Thick Indori Poha
500g pack ensures you have enough for multiple servings
Affordable price of 75.00 makes it a budget-friendly choice
Indulge in a traditional Indian breakfast with this authentic product

Market-Based Score (India)

66/100 (3.30/5)

Decent

FORTUNE Thick Indori Poha offers a well-balanced mix of traditional taste, convenience, and competitive pricing in the Indian rice market.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.3★	3,082
Total / Avg	4.30★	3,082

Consensus: 4.30★ from 3,082 total reviews

Rs.44.00 Rs.75.00

Best price from

Amazon.in

Details

FORTUNE Thick Indori Poha is a high-quality breakfast staple made from flattened rice. It is known for its superior texture and taste, making it a popular choice among poha lovers.

Key Features: - Thick and fluffy texture - Authentic Indori taste - Easy to cook and versatile - Made with premium quality ingredients

For whom: - Perfect for breakfast or snack time - Ideal for anyone looking for a quick and delicious meal option - Suitable for vegetarians

Pros: - Excellent quality and taste - Convenient packaging - Versatile ingredient for various recipes - Easy to prepare

Cons: - May not be suitable for those with gluten intolerance - Some may find the price slightly higher than other brands

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique soft texture and authentic Indori flavor cater to consumer preferences	Business Today, The Hindu
Brand Strength	20	10	Well-established brand with a loyal customer base	Economic Times, Livemint
Category Momentum	20	15	Strong demand for traditional Indian breakfast items in the market	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market	India Today, Financial Express
Competition	10	6	Facing moderate competition from local and regional brands offering similar products	The Indian Express, CNBC TV18
Use-case Advantage	5	5	Convenient and quick preparation suitable for busy households	Outlook, Hindustan Times
Final Market Score	100	66/100 (3.30/5)	FORTUNE Thick Indori Poha offers a well-balanced mix of traditional taste, convenience, and competitive pricing in the Indian rice market.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Unique soft texture and authentic Indori flavor cater to consumer preferences

Sources: Business Today, The Hindu
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Well-established brand with a loyal customer base

Sources: Economic Times, Livemint
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Strong demand for traditional Indian breakfast items in the market

Sources: Mint, Business Standard
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the market

Sources: India Today, Financial Express
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing moderate competition from local and regional brands offering similar products

Sources: The Indian Express, CNBC TV18
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Convenient and quick preparation suitable for busy households

Sources: Outlook, Hindustan Times

Summary

FORTUNE Thick Indori Poha offers a well-balanced mix of traditional taste, convenience, and competitive pricing in the Indian rice market.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	FORTUNE Thick Indori Poha, Super Soft, 500g Estimated Delivery: 2-3 days In Stock	Rs.44.00 Rs.75.00 COD	GO TO STORE GO TO STORE
FORTUNE Thick Indori Poha, Super Soft, 500g Estimated Delivery: 2-3 days In Stock COD