FORTUNE Moong Dal Unpolished - 500 Gm

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FORTUNE Moong Dal Unpolished - 500 Gm
Smart Rank ⓘ 71/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Unpolished moong dal for a healthier option
  • Sortex cleaned for purity and quality assurance
  • 500 gm pack size ideal for small households
  • Affordable price at $100 for budget-conscious buyers

Market-Based Score (India)

66/100 (3.30/5)
Decent
FORTUNE Moong Dal offers a balanced mix of quality, value, and brand trust in the competitive pulses market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.5★ 413
Total / Avg 4.50★ 413
Consensus: 4.50★ from 413 total reviews

⭐ Reviews Summary

✅ What Users Love

  • High quality and purity of moong dal
  • Unpolished and sortex cleaned for better nutrition
  • Good packaging that preserves freshness

⚠️ What to Watch

  • Higher price compared to other brands
  • Availability issues in some regions
  • Occasional reports of small stones or impurities
Rs.81.00 Rs.100.00
Best price from Amazon.in Amazon.in
Key Features
Category Food
Product Name FORTUNE Moong Dal
Weight 500 Gm
Type Unpolished
Cleaning Method Sortex Cleaned
Nutritional Benefits High in protein and fiber
Cooking Time Longer than polished dals
Taste Different from polished dals
Details
FORTUNE Moong Dal is a premium quality dal that is unpolished and Sortex cleaned to ensure purity and hygiene.

Key Features: - Unpolished dal retains the natural nutrients and fiber content - Sortex cleaned for removing impurities and ensuring cleanliness - Easy to cook and delicious to taste

For whom: - Health-conscious individuals looking for a nutritious and wholesome dal option - People who prefer unpolished dals for their higher nutritional value - Families who want a clean and hygienic food option for their meals

Pros: - High in protein and fiber - Retains natural nutrients due to being unpolished - Sortex cleaned for purity and hygiene

Cons: - Requires longer cooking time compared to polished dals - Some may find the taste slightly different from polished dals

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Unpolished and sortex cleaned for quality NDTV, The Hindu
Brand Strength 20 10 Established brand in Indian households Economic Times, Livemint
Category Momentum 20 15 Growing demand for healthy pulses Mint, Business Standard
Price Positioning 20 10 Competitive pricing for premium quality Business Today, Financial Express
Competition 10 6 Facing competition from local and national brands India Retailing, Grocery Retail
Use-case Advantage 5 5 Versatile for various Indian recipes Food & Beverage News
Final Market Score 100 66/100 (3.30/5) FORTUNE Moong Dal offers a balanced mix of quality, value, and brand trust in the competitive pulses market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Unpolished and sortex cleaned for quality
    Sources: NDTV, The Hindu
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand in Indian households
    Sources: Economic Times, Livemint
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for healthy pulses
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitive pricing for premium quality
    Sources: Business Today, Financial Express
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from local and national brands
    Sources: India Retailing, Grocery Retail
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile for various Indian recipes
    Sources: Food & Beverage News
Summary
FORTUNE Moong Dal offers a balanced mix of quality, value, and brand trust in the competitive pulses market.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.81.00 Rs.100.00

 GO TO STORE GO TO STORE

FORTUNE Moong Dal, 500 Gm, Unpolished And Sortex Cleaned

Estimated Delivery: 2-3 days
In Stock COD

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Rs.81.00 Rs.100.00