Fortune Basmati Rice 5kg 5 kg

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Fortune Basmati Rice 5kg 5 kg
Smart Rank ⓘ 81/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Fortune Everyday Basmati Rice, Full Grain, 5 kg for convenient and delicious meals
  • High-quality basmati rice at a great price for budget-conscious buyers
  • Versatile 5 kg packaging ideal for families or frequent rice consumers
  • Enjoy the full grain goodness of basmati rice with Fortune Everyday

Market-Based Score (India)

76/100 (3.80/5)
Good value
Fortune Everyday Basmati Rice, Full Grain, 5 kg offers a strong value proposition in the competitive Indian rice market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 1,947
Total / Avg 4.40★ 1,947
Consensus: 4.40★ from 1,947 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Long grain and fluffy texture when cooked
  • Pleasant aroma and taste
  • Good value for the quantity offered

⚠️ What to Watch

  • Occasional presence of broken grains
  • Can be slightly sticky if overcooked
  • Packaging may not be durable for long-term storage
Rs.696.00 Rs.740.00
Best price from Amazon.in Amazon.in
Details
- Fortune Everyday Basmati Rice is a premium quality rice known for its long, slender grains and aromatic flavor. It is full grain rice, meaning it retains all the essential nutrients and fiber.

- Key Features: 1. Made from carefully selected basmati rice grains 2. Packed with essential nutrients and fiber 3. Aromatic flavor perfect for various dishes 4. Easy to cook and versatile for different recipes

- For whom: Ideal for households looking for a high-quality basmati rice for daily consumption. It is perfect for individuals who enjoy cooking and experimenting with different recipes.

- Pros: 1. Premium quality basmati rice 2. Retains all essential nutrients and fiber 3. Aromatic flavor adds depth to dishes 4. Versatile for different types of recipes - Cons: 1. Slightly more expensive than regular rice varieties 2. Requires a longer cooking time compared to other types of rice.

Overall, Fortune Everyday Basmati Rice is a great choice for those looking to elevate their dishes with the aromatic flavor and long grains of basmati rice.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Full grain basmati rice in 5 kg pack meets consumer preference for quality and quantity. Hindu Business Line, Financial Express
Brand Strength 20 18 Fortune is a trusted brand with strong market presence in India. Economic Times, Livemint
Category Momentum 20 15 Growing demand for premium rice varieties in Indian market. Mint, Business Standard
Price Positioning 20 10 Competitively priced compared to other premium basmati rice brands in the market. Business Today, India Today
Competition 10 8 Facing competition from other established basmati rice brands in the market. The Hindu, Financial Times
Use-case Advantage 5 5 Suitable for daily consumption and special occasions, versatile usage. Outlook, The Tribune
Final Market Score 100 76/100 (3.80/5) Fortune Everyday Basmati Rice, Full Grain, 5 kg offers a strong value proposition in the competitive Indian rice market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Full grain basmati rice in 5 kg pack meets consumer preference for quality and quantity.
    Sources: Hindu Business Line, Financial Express
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Fortune is a trusted brand with strong market presence in India.
    Sources: Economic Times, Livemint
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for premium rice varieties in Indian market.
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to other premium basmati rice brands in the market.
    Sources: Business Today, India Today
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from other established basmati rice brands in the market.
    Sources: The Hindu, Financial Times
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Suitable for daily consumption and special occasions, versatile usage.
    Sources: Outlook, The Tribune
Summary
Fortune Everyday Basmati Rice, Full Grain, 5 kg offers a strong value proposition in the competitive Indian rice market.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.696.00 Rs.740.00

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Fortune Everyday Basmati Rice, Full Grain, 5 kg

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Rs.696.00 Rs.740.00