Fortune Toor Dal Unpolished - 1 kg

0 reviews
Fortune Toor Dal Unpolished - 1 kg
Smart Rank ⓘ 73/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Nutritious unpolished Arhar Dal, 1 kg pack
  • Sortex cleaned for purity and quality assurance
  • Great value at just Rs. 225
  • Perfect for traditional Indian dishes like dal tadka

Market-Based Score (India)

66/100 (3.30/5)
Decent
Fortune Arhar Dal scores well in the unpolished pulses segment with strong brand and feature fit.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 664
Total / Avg 4.40★ 664
Consensus: 4.40★ from 664 total reviews

⭐ Reviews Summary

✅ What Users Love

  • High quality and purity of the dal
  • Good taste and texture when cooked
  • Convenient packaging for storage

⚠️ What to Watch

  • Higher price compared to other brands
  • Occasional presence of small stones or impurities
  • Longer cooking time than expected
Rs.154.00 Rs.225.00
Best price from Amazon.in Amazon.in
Key Features
Category Food
Product Fortune Arhar Dal (Toor Dal)
Weight 1 kg
Quality Unpolished
Cleaning Sortex cleaned
Price 225.0000
Pack Size Convenient 1 kg
Nutritional Value Maximum
Purity High
Usage Healthy addition to diet
Details
About Product: Fortune Arhar Dal is a premium quality Toor Dal that comes in a 1 kg pack. It is unpolished and has been Sortex cleaned to ensure maximum purity and hygiene.

Key Features: - Premium quality Toor Dal - Unpolished for maximum nutritional value - Sortex cleaned for purity and hygiene - Convenient 1 kg pack size

For whom: This product is ideal for anyone looking for high-quality Toor Dal that is unpolished and cleaned to perfection. It is suitable for individuals seeking a healthy and nutritious addition to their diet.

Pros: - Unpolished for maximum health benefits - Sortex cleaned for purity and hygiene - Convenient pack size for easy storage and usage Cons: - May be slightly more expensive than regular polished Toor Dal - Some individuals may prefer polished dals for a different texture

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Unpolished and Sortex cleaned align with health-conscious consumer trends Business Today, Hindu Business Line
Brand Strength 20 15 Fortune is a trusted brand in the pulses category Economic Times, Livemint
Category Momentum 20 10 Growing demand for unpolished pulses in Indian market Mint, Business Standard
Price Positioning 20 10 Competitively priced compared to similar unpolished toor dal brands Financial Express, India Today
Competition 10 6 Facing competition from other established unpolished toor dal brands The Tribune, Moneycontrol
Use-case Advantage 5 5 Versatile for various Indian dishes and cooking styles Outlook, NDTV
Final Market Score 100 66/100 (3.30/5) Fortune Arhar Dal scores well in the unpolished pulses segment with strong brand and feature fit.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Unpolished and Sortex cleaned align with health-conscious consumer trends
    Sources: Business Today, Hindu Business Line
  • Brand Strength 15/20
    Weight: 20
    Contribution: 15
    Rationale: Fortune is a trusted brand in the pulses category
    Sources: Economic Times, Livemint
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: Growing demand for unpolished pulses in Indian market
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar unpolished toor dal brands
    Sources: Financial Express, India Today
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from other established unpolished toor dal brands
    Sources: The Tribune, Moneycontrol
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile for various Indian dishes and cooking styles
    Sources: Outlook, NDTV
Summary
Fortune Arhar Dal scores well in the unpolished pulses segment with strong brand and feature fit.

Where to Buy

BigBasket
₹120.00
1-2 days · ⭐ 4.2/5
Buy
Grofers
₹125.00
2-3 days · ⭐ 4.0/5
Buy
Reliance Fresh
₹130.00
N/A · ⭐ 4.1/5
-
More Megastore
₹128.00
N/A · ⭐ 4.3/5
-
StorePrice (₹)DeliveryRatingLink
BigBasket
120.00 1-2 days 4.2/5 Buy Now
Grofers
125.00 2-3 days 4.0/5 Buy Now
Reliance Fresh
130.00 N/A 4.1/5 -
More Megastore
128.00 N/A 4.3/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.154.00 Rs.225.00

 GO TO STORE GO TO STORE

Fortune Arhar Dal (Toor Dal), 1 kg, Unpolished and Sortex cleaned

Estimated Delivery: 2-3 days
In Stock COD

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Rs.154.00 Rs.225.00