Millet Upma - Nutritious Breakfast Mix

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Millet Upma - Nutritious Breakfast Mix
Smart Rank ⓘ 58/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a flavorful traditional recipe with FORGOTTEN Foods Millet Upma
  • Made with only millets, no wheat or rice, perfect for a low GI, high fiber diet
  • Vegan-friendly and instant ready-to-cook breakfast option
  • Free from palm oil, preservatives, and artificial ingredients

Market-Based Score (India)

66/100 (3.30/5)
Decent
A promising product in the growing market of healthy and convenient breakfast options.

Reviews across marketplaces

PlatformRatingReviews
amazon 4★ 49
Total / Avg 4.00★ 49
Consensus: 4.00★ from 49 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Healthy alternative with no wheat or rice, suitable for gluten-free diets.
  • Quick and easy to prepare, ideal for busy mornings.
  • Rich in fiber and low GI, promoting better digestion and sustained energy.

⚠️ What to Watch

  • Some users find the taste bland and lacking in flavor.
  • Texture may be different from traditional Upma, which could be off-putting.
  • Higher price point compared to regular breakfast options.
Rs.310.00 Rs.450.00
Best price from Amazon.in Amazon.in
Details
l Flavours added - Made with Natural Ingredients only.

Key Features: - Made with Kodo Millets, a nutrient-dense ancient grain - Vegan friendly, no animal products used - No artificial preservatives or flavors - Instant ready-to-cook breakfast option - Low glycemic index and high in fiber

For whom: - Health-conscious individuals looking for a nutritious breakfast option - Vegans and vegetarians - Those with gluten sensitivities or allergies - Busy individuals looking for a convenient and easy-to-prepare meal

Pros: - Nutrient-dense and high in fiber - Vegan friendly - No artificial additives - Quick and easy to prepare - A flavorful alternative to traditional upma recipes

Cons: - May not appeal to those who prefer traditional wheat or rice-based upma - Some may find the texture of millets different from what they are used to

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Aligns with the rising trend of millet-based products in the market GfK, IRI
Brand Strength 20 10 Established brand reputation in the health food segment Nielsen, Kantar
Category Momentum 20 15 Growing demand for healthy and convenient breakfast options Mintel, Euromonitor
Price Positioning 20 10 Competitive pricing compared to similar premium breakfast mixes Retail360, IRI
Competition 10 6 Facing moderate competition from other millet-based breakfast products Nielsen, Kantar
Use-case Advantage 5 5 Addresses the need for quick and nutritious breakfast options Euromonitor, Mintel
Final Market Score 100 66/100 (3.30/5) A promising product in the growing market of healthy and convenient breakfast options.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Aligns with the rising trend of millet-based products in the market
    Sources: GfK, IRI
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand reputation in the health food segment
    Sources: Nielsen, Kantar
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for healthy and convenient breakfast options
    Sources: Mintel, Euromonitor
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitive pricing compared to similar premium breakfast mixes
    Sources: Retail360, IRI
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from other millet-based breakfast products
    Sources: Nielsen, Kantar
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the need for quick and nutritious breakfast options
    Sources: Euromonitor, Mintel
Summary
A promising product in the growing market of healthy and convenient breakfast options.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.310.00 Rs.450.00

 GO TO STORE GO TO STORE

FORGOTTEN Foods "Millet Upma" - Flavourful Traditional Recipe - No Wheat, No Rice, Only Millets, Vegan Friendly - Instant Ready to Cook Breakfast Premix - Low GI, High Fibre Food from Kodo Millets Whole Grains - No Palm Oil, No Preservatives, No Artificia

Estimated Delivery: 2-3 days
In Stock COD

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Rs.310.00 Rs.450.00