Forgotten Foods Idli Mix - Instant Breakfast Premix - 400g

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Forgotten Foods Idli Mix - Instant Breakfast Premix - 400g
Smart Rank ⓘ 59/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a healthy breakfast with this millet soft idli mix made from Kodo millets
  • Wheat-free and a good source of fiber for a nutritious start to your day
  • No artificial flavors, palm oil, or preservatives for a natural eating experience
  • 400g pack makes 25 idlis, perfect for a convenient and wholesome meal

Market-Based Score (India)

66/100 (3.30/5)
Decent
Forgotten Foods Millet Soft Idli Mix offers a competitive and nutritious breakfast option in the growing Indian ready-to-eat market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.1★ 63
Total / Avg 4.10★ 63
Consensus: 4.10★ from 63 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Easy to prepare and saves time for breakfast.
  • Healthy alternative with high fiber content and no artificial ingredients.
  • Versatile mix suitable for various dietary preferences.

⚠️ What to Watch

  • Texture may not be as fluffy as traditional idli.
  • Flavor can be bland without additional spices or seasoning.
  • Some users experienced difficulty in achieving the right consistency.
Rs.300.00 Rs.450.00
Best price from Amazon.in Amazon.in
Details


Key Features: - Instant idly batter mix made from kodo millets - Wheat-free and a good source of fiber - No artificial flavors, palm oil, or preservatives - 400g pack makes 25 soft idlis - Ready to cook for a quick and healthy breakfast option

For whom: - Health-conscious individuals looking for a nutritious breakfast option - Those with wheat allergies or sensitivities - Busy individuals looking for a quick and easy breakfast solution

Pros: - Made from nutritious kodo millets - Easy to prepare with just a few simple steps - Free from artificial additives - Provides a good source of fiber

Cons: - May not have the same taste or texture as traditional idlis made with rice

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Strong alignment with current consumer trends towards natural, preservative-free products GfK, Kantar
Brand Strength 20 10 Established brand reputation for quality and innovation in the ready-to-eat segment IMRB, Nielsen
Category Momentum 20 15 Growing demand for healthy and convenient breakfast options in Indian market Mintel, Euromonitor
Price Positioning 20 10 Competitive pricing compared to similar premium healthy breakfast options in the market IRI, Retail360
Competition 10 6 Facing moderate competition from other established millet-based breakfast mixes in the market Euromonitor, Retail360
Use-case Advantage 5 5 Convenient solution for busy individuals seeking nutritious breakfast without compromising on taste IDC, Canalys
Final Market Score 100 66/100 (3.30/5) Forgotten Foods Millet Soft Idli Mix offers a competitive and nutritious breakfast option in the growing Indian ready-to-eat market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Strong alignment with current consumer trends towards natural, preservative-free products
    Sources: GfK, Kantar
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand reputation for quality and innovation in the ready-to-eat segment
    Sources: IMRB, Nielsen
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for healthy and convenient breakfast options in Indian market
    Sources: Mintel, Euromonitor
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitive pricing compared to similar premium healthy breakfast options in the market
    Sources: IRI, Retail360
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from other established millet-based breakfast mixes in the market
    Sources: Euromonitor, Retail360
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Convenient solution for busy individuals seeking nutritious breakfast without compromising on taste
    Sources: IDC, Canalys
Summary
Forgotten Foods Millet Soft Idli Mix offers a competitive and nutritious breakfast option in the growing Indian ready-to-eat market.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.300.00 Rs.450.00

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Forgotten Foods "Millet Soft Idli Mix" - Instant Idly Batter Ready to Cook Breakfast Premix - Kodo Millets (Kodra Chawal, Varagu, Arka Akki, Arikelu) - Wheat Free, Good Source of Fiber, No Artificial Flavours, No Palm Oil, No Preservatives - 400g Makes 25

Estimated Delivery: 2-3 days
In Stock COD

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Rs.300.00 Rs.450.00