FORGOTTEN Foods Millet Kanchi Idli Mix 400gm

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FORGOTTEN Foods Millet Kanchi Idli Mix 400gm
Smart Rank ⓘ 57/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a healthy breakfast with FORGOTTEN Foods Millet Kanchi Idli, a wheat-free option rich in fiber
  • Convenient instant mix that makes 25 soft idlis, perfect for busy mornings or a quick snack
  • No artificial flavors used in this ready-to-cook breakfast mix, ensuring a natural and tasty meal
  • Get a good source of fiber from Kodo Millets Idli Premix, a nutritious choice for your diet

Market-Based Score (India)

66/100 (3.30/5)
Decent
FORGOTTEN Foods Millet Kanchi Idli mix offers a well-positioned, competitive option in the growing Indian market for healthy and convenient breakfast mixes.

Reviews across marketplaces

PlatformRatingReviews
amazon 3.9★ 48
Total / Avg 3.90★ 48
Consensus: 3.90★ from 48 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Easy to prepare, quick breakfast option.
  • Wheat-free and healthy, good source of fiber.
  • Produces soft and fluffy idlis, satisfying texture.

⚠️ What to Watch

  • Flavor may be bland for some users.
  • Requires additional ingredients for better taste.
  • Some customers experienced inconsistent results in texture.
Rs.293.99 Rs.450.00
Best price from Amazon.in Amazon.in
Key Features
Category Food
Product Type Instant Breakfast Mix
Main Ingredient Kodo Millets
Dietary Info Wheat Free
Flavor No Artificial Flavors
Fiber Content Good Source of Fiber
Serving Size Makes 25 Idlis
Preparation Easy to Prepare
Details

Key Features: - Instant ready to cook breakfast mix - Made with kodo millets - Wheat-free and no artificial flavors - Good source of fiber - Makes 25 fresh soft idlis
For whom: - Those looking for a healthy and quick breakfast option - People following a wheat-free diet - Individuals looking to increase their fiber intake - Busy individuals looking for a convenient breakfast solution
Pros: - Easy to prepare - Nutritious and fiber-rich - No artificial flavors or wheat ingredients - Makes a delicious and healthy breakfast option
Cons: - May not be suitable for those with millet allergies - Requires access to a stove or microwave for cooking

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Aligns with the trend of consumers seeking wheat-free, natural ingredient-based products. NDTV Food, Food Navigator
Brand Strength 20 10 Established brand reputation in the health food segment. ET Brand Equity, The Hindu
Category Momentum 20 15 Growing demand for healthy and convenient breakfast options in Indian market. Mint, Business Standard
Price Positioning 20 10 Competitively priced compared to similar premium breakfast mixes in the market. Moneycontrol, The Economic Times
Competition 10 6 Facing moderate competition from other millet-based breakfast mixes in the market. Food Processing, Food Technology
Use-case Advantage 5 5 Convenient solution for busy individuals looking for a nutritious breakfast option. Food Business News
Final Market Score 100 66/100 (3.30/5) FORGOTTEN Foods Millet Kanchi Idli mix offers a well-positioned, competitive option in the growing Indian market for healthy and convenient breakfast mixes.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Aligns with the trend of consumers seeking wheat-free, natural ingredient-based products.
    Sources: NDTV Food, Food Navigator
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand reputation in the health food segment.
    Sources: ET Brand Equity, The Hindu
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for healthy and convenient breakfast options in Indian market.
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium breakfast mixes in the market.
    Sources: Moneycontrol, The Economic Times
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from other millet-based breakfast mixes in the market.
    Sources: Food Processing, Food Technology
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Convenient solution for busy individuals looking for a nutritious breakfast option.
    Sources: Food Business News
Summary
FORGOTTEN Foods Millet Kanchi Idli mix offers a well-positioned, competitive option in the growing Indian market for healthy and convenient breakfast mixes.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.293.99 Rs.450.00

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FORGOTTEN Foods Millet Kanchi Idli 400gm | Instant Ready To Cook Breakfast Mix | Kodo Millets Idli Premix - Wheat Free, No Artificial Flavours, Good Source of Fiber | Makes 25 Fresh Soft Idlis

Estimated Delivery: 2-3 days
In Stock COD

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Rs.293.99 Rs.450.00