Forest Essentials Ultra Rich Body Milk Nargis Ayurvedic Nourishing Body Lotion to Replenish Skin Moisture and Leave it Smooth Scented

Forest Essentials Ultra Rich Body Milk Nargis Ayurvedic Nourishing Body Lotion to Replenish Skin Moisture and Leave it Smooth Scented

- This body lotion from Forest Essentials is specifically formulated with the essence of Nargis flower and other Ayurvedic ingredients to deeply nourish and replenish skin moisture.

- Key features of this product include its ultra-rich formula that not only hydrates the skin but also leaves it smooth and delicately scented with the exotic fragrance of Nargis flower.

- This body lotion is suitable for all skin types, especially those with dry or dehydrated skin in need of intense moisturization and nourishment.

- Pros: Deeply hydrates and nourishes the skin, leaves a luxurious scent, suitable for all skin types. - Cons: May be too heavy for those with oily skin, slightly on the pricier side compared to other body lotions.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich and nourishing formula aligns with Indian consumers' preference for skincare.	Vogue
Brand Strength	20	15	Forest Essentials is a well-established Ayurvedic brand in India.	Brand Equity
Category Momentum	20	10	Growing demand for premium body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body lotions in India.	Business Standard
Competition	10	6	Facing competition from other premium Ayurvedic body lotion brands in India.	Cosmopolitan
Use-case Advantage	5	5	Addresses the need for intense skin hydration in Indian climate.	Femina
Final Market Score	100	66/100 (3.30/5)	Forest Essentials Nargis Ayurvedic Body Lotion offers a competitive blend of Ayurvedic richness and skin nourishment in the premium body lotion segment in India.

Factor	Rating (out of 5)	Notes
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