Forest Essentials Ayurvedic Mineral Sunscreen SPF 50 PA+++, Lightweight Hydrating Formula with Vitamin C, UVA UVB Protection for All Skin Types

About Product: Forest Essentials Ayurvedic Mineral Sunscreen is a lightweight and hydrating formula that provides broad spectrum protection with SPF 50 PA. It contains Vitamin C which helps in brightening and evening out skin tone.

Key Features: - SPF 50 PA for effective sun protection - Mineral-based sunscreen that is suitable for all skin types - Hydrating formula that leaves no white cast - Contains Vitamin C for added skin benefits

For whom: This sunscreen is suitable for all skin types, including sensitive skin. It is especially beneficial for those looking for a mineral-based sunscreen that does not leave a white cast on the skin.

Pros: - Provides high SPF protection - Lightweight and hydrating formula - Contains Vitamin C for added skin benefits - Suitable for all skin types

Cons: - May require reapplication throughout the day for prolonged sun exposure

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High SPF, PA+++, lightweight formula, and Vitamin C align with market trends.	GfK
Brand Strength	20	18	Forest Essentials is a trusted Ayurvedic brand with strong market presence.	Euromonitor
Category Momentum	20	15	Growing demand for premium sunscreens in Indian market.	Mintel
Price Positioning	20	10	Priced higher than average, targeting premium segment.	Kantar
Competition	10	0	Intense competition in the premium sunscreen segment from global and local brands.	IRI
Use-case Advantage	5	3	Suitable for all skin types, providing broad protection against UV rays.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Forest Essentials Ayurvedic Mineral Sunscreen is well-positioned in the premium segment with strong brand trust and suitable features.

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