Mynk Matta Rice - Kerala Red 1Kg

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Mynk Matta Rice - Kerala Red 1Kg
Smart Rank ⓘ 63/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the authentic taste of Kerala with Food Mynk Matta Rice
  • Experience the health benefits of Palakkadan Matta Rice
  • Cook delicious and nutritious meals with Vadi Matta Rice
  • Savor the unique flavor of Rosematta Rice in your dishes

Market-Based Score (India)

66/100 (3.30/5)
Decent
Food Mynk Matta Rice holds a strong position in the competitive premium rice market segment in India.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.1★ 150
Total / Avg 4.10★ 150
Consensus: 4.10★ from 150 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Rich flavor and aroma, enhancing dishes.
  • Nutritious with high fiber content.
  • Authentic Kerala rice, ideal for traditional recipes.

⚠️ What to Watch

  • Longer cooking time compared to regular rice.
  • Texture may be too coarse for some preferences.
  • Higher price point than other rice varieties.
Rs.285.00 Rs.399.00
Best price from Amazon.in Amazon.in
Key Features
Category Food
Name Food Mynk Matta Rice
Weight 1Kg
Price 399.0000
Nutritional Benefits Rich in fiber and antioxidants
Color Distinct red
Flavor Nutty
Ideal For Traditional Kerala dishes
Details
Food Mynk Matta Rice is a premium quality rice sourced from Kerala, known for its unique taste and nutritional benefits.

Key Features: - Rich in fiber and antioxidants - High nutritional value - Distinct red color and nutty flavor - Ideal for making traditional Kerala dishes

For whom: This Matta Rice is perfect for health-conscious individuals looking for a nutritious and flavorful rice option. It is also a great choice for those who enjoy cooking traditional Kerala recipes.

Pros: - Rich in dietary fiber - Packed with antioxidants - Distinct taste and aroma - Versatile for a variety of dishes

Cons: - Longer cooking time compared to white rice - Requires more water for cooking

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers authentic Kerala red rice variety preferred by health-conscious consumers. Food Navigator
Brand Strength 20 10 Established brand with strong presence in Kerala region. Brand Equity
Category Momentum 20 15 Growing demand for traditional rice varieties in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar premium rice brands in the market. Retail360
Competition 10 6 Facing competition from other premium rice brands offering similar varieties. Grocery Gazette
Use-case Advantage 5 5 Versatile rice suitable for various traditional Kerala dishes. Food Weekly
Final Market Score 100 66/100 (3.30/5) Food Mynk Matta Rice holds a strong position in the competitive premium rice market segment in India.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers authentic Kerala red rice variety preferred by health-conscious consumers.
    Sources: Food Navigator
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand with strong presence in Kerala region.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for traditional rice varieties in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium rice brands in the market.
    Sources: Retail360
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from other premium rice brands offering similar varieties.
    Sources: Grocery Gazette
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile rice suitable for various traditional Kerala dishes.
    Sources: Food Weekly
Summary
Food Mynk Matta Rice holds a strong position in the competitive premium rice market segment in India.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.285.00 Rs.399.00

 GO TO STORE GO TO STORE

Food Mynk Matta Rice (1Kg) | Matta Rice Kerala | Kerala Red Rice | Palakkadan Matta Rice | Vadi Matta Rice | Rosematta Rice | Kaje Rice | Parboiled (1Kg)

Estimated Delivery: 2-3 days
In Stock COD

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Rs.285.00 Rs.399.00