NUTRELA Soya Protein 200 G

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Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Rich source of plant-based protein for muscle building and repair
  • Versatile ingredient suitable for various dishes like curries and kebabs
  • Ideal for vegetarians and vegans seeking a meat alternative
  • Convenient 200g pack for those looking to increase protein intake

Market-Based Score (India)

66/100 (3.30/5)
Decent
NUTRELA Soya Granules 200 G Soya Box offers a competitive plant-based protein option in the Indian diet & nutrition market.
Rs.48.00 Rs.50.00
Best price from Amazon.in Amazon.in
Key Features
Category Food
Weight 200g
Protein High
Dietary Vegetarian, Vegan
Usage Versatile ingredient
Cooking Easy to cook
Pros Rich source of protein
Cons Allergy risk, Requires seasoning
Details
NUTRELA Soya Granules come in a 200g pack, providing a convenient and delicious way to incorporate plant-based protein into your diet. These soya granules are a versatile ingredient that can be used in a variety of dishes such as curries, pulao, and kebabs.

Key Features:
- Rich source of protein
- Easy to cook and versatile
- Suitable for vegetarians and vegans

For whom:
NUTRELA Soya Granules are ideal for individuals looking to increase their protein intake with a plant-based option. It is also a great option for vegetarians and vegans seeking a meat alternative in their meals.

Pros:
- High protein content for muscle building and repair
- Versatile ingredient for various dishes
- Suitable for special dietary needs such as vegetarian and vegan diets

Cons:
- Some individuals may have allergies to soy products
- Texture may not be appealing to all consumers
- Requires seasoning and flavoring to enhance taste

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers versatile cooking options suitable for various dietary preferences. Retail360
Brand Strength 20 10 Established brand with good reputation in the health food segment. Euromonitor
Category Momentum 20 15 Growing demand for plant-based protein products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. AC Nielsen
Competition 10 6 Facing competition from other established soya product brands in the market. Grocer's Digest
Use-case Advantage 5 5 Versatile product suitable for vegetarian and vegan diets. Grocery Times
Final Market Score 100 66/100 (3.30/5) NUTRELA Soya Granules 200 G Soya Box offers a competitive plant-based protein option in the Indian diet & nutrition market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers versatile cooking options suitable for various dietary preferences.
    Sources: Retail360
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand with good reputation in the health food segment.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for plant-based protein products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: AC Nielsen
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from other established soya product brands in the market.
    Sources: Grocer's Digest
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile product suitable for vegetarian and vegan diets.
    Sources: Grocery Times
Summary
NUTRELA Soya Granules 200 G Soya Box offers a competitive plant-based protein option in the Indian diet & nutrition market.

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NUTRELA Soya Granules 200 G Soya Box

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Rs.48.00 Rs.50.00