Soya Protein Chunks 1kg

Dry Fruit Hub Soya Granules are a versatile and healthy option for those looking to incorporate more plant-based protein into their diet. These soya granules are made from high-quality soy protein, making them a great meat substitute for vegetarians and vegans.

Key Features: - Rich in protein: Soya granules are packed with protein, making them a nutritious addition to any meal. - Easy to prepare: These soya granules can be easily soaked in water and added to your favorite dishes. - Versatile: Soya granules can be used in a variety of recipes, from curries to stir-fries.

For whom: - Vegetarians and vegans looking for a meat alternative. - Those looking to increase their protein intake. - Individuals with dietary restrictions looking for a versatile ingredient.

Pros: - High in protein. - Versatile ingredient for a variety of dishes. - Easy to cook and prepare. Cons: - Some individuals may have allergies to soy. - May not suit everyone's taste preferences. - Requires soaking before cooking.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Soya granules align with the trend towards plant-based protein sources.	Nielsen
Brand Strength	20	10	Established brand reputation in the health food segment.	Euromonitor
Category Momentum	20	15	Growing demand for high-protein diet products in Indian market.	Mintel
Price Positioning	20	10	Competitive pricing compared to similar protein products in the market.	GfK
Competition	10	6	Facing competition from other established soya granule brands in the market.	IRI
Use-case Advantage	5	5	Versatile ingredient suitable for various dietary preferences and recipes.	Kantar
Final Market Score	100	66/100 (3.30/5)	Soya granules positioned well in the growing high-protein diet segment in India.

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