Horlicks Chocolate Boost 500g 500 g

0 reviews
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Delicious health drink with chocolate goodness and essential nutrients for overall well-being
  • Supports growth, development, and provides energy and stamina for daily activities
  • Rich in calcium for strong bones and teeth, suitable for children, teenagers, and adults
  • Convenient carton packaging, tasty chocolate drink suitable for all ages

Market-Based Score (India)

76/100 (3.80/5)
Good value
Horlicks Chocolate Nutrition Drink 500g well-positioned in growing Indian diet & nutrition market.
Rs.246.00 Rs.259.00
Best price from Amazon.in Amazon.in
Key Features
Category Nutrition Drink
Weight 500 g
Price 259.00
Key Features Contains essential vitamins and minerals, Rich in calcium, Provides energy and stamina, Great taste of chocolate
Suitable For Children, Teenagers, Adults
Packaging Convenient carton packaging
Pros Essential nutrients in a tasty drink, Suitable for all ages
Cons May contain added sugar, Flavor preference may vary
Details
Horlicks Chocolate Nutrition Drink is a delicious health drink that combines the goodness of chocolate with essential nutrients for overall well-being.

Key Features: - Contains essential vitamins and minerals to support growth and development - Rich in calcium for strong bones and teeth - Provides energy and stamina for daily activities - Great taste of chocolate makes it enjoyable for all ages

For whom: This Horlicks Chocolate Nutrition Drink is suitable for children, teenagers, and adults who want to ensure they are getting the necessary nutrients in their diet.

Pros: - Convenient carton packaging for easy storage - Provides essential nutrients in a tasty chocolate drink - Suitable for all ages

Cons: - May contain added sugar, so individuals with dietary restrictions should check the label - Some may prefer a different flavor over chocolate

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Chocolate flavor appeals to Indian consumers, 500g size is popular. Nielsen
Brand Strength 20 18 Horlicks is a well-established and trusted brand in India. Euromonitor
Category Momentum 20 15 Growing demand for diet and nutrition products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. GfK
Competition 10 8 Facing competition from other established nutrition drink brands. IRI
Use-case Advantage 5 5 Convenient and tasty way to supplement daily nutrition intake. Kantar
Final Market Score 100 76/100 (3.80/5) Horlicks Chocolate Nutrition Drink 500g well-positioned in growing Indian diet & nutrition market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Chocolate flavor appeals to Indian consumers, 500g size is popular.
    Sources: Nielsen
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Horlicks is a well-established and trusted brand in India.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for diet and nutrition products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: GfK
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from other established nutrition drink brands.
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Convenient and tasty way to supplement daily nutrition intake.
    Sources: Kantar
Summary
Horlicks Chocolate Nutrition Drink 500g well-positioned in growing Indian diet & nutrition market.

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Where to Buy

Amazon India
₹330.00
2-3 days · ⭐ 4.5/5
Buy
Flipkart
₹340.00
2-4 days · ⭐ 4.3/5
Buy
Big Bazaar
₹350.00
N/A · ⭐ 4/5
-
Reliance Fresh
₹345.00
N/A · ⭐ 4.2/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
330.00 2-3 days 4.5/5 Buy Now
Flipkart
340.00 2-4 days 4.3/5 Buy Now
Big Bazaar
350.00 N/A 4/5 -
Reliance Fresh
345.00 N/A 4.2/5 -

Price Comparison

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Amazon.in More Detail

Rs.246.00 Rs.259.00

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Horlicks Chocolate Nutrition Drink Carton 500 g

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Best price
Rs.246.00 Rs.259.00