Bru Gold Caramel Flavoured Instant Coffee Flavourful Twist T

0 reviews

Smart Rank ⓘ 71/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy a delicious caramel twist to your coffee routine with Bru Gold Caramel, made from high-quality freeze-dried coffee.
Conveniently packaged in a 55-gram bottle, this instant coffee makes 40 cups, perfect for home or on-the-go enjoyment.
Satisfy your sweet tooth with each sip of Bru Gold Caramel, ideal for a morning boost or an afternoon treat.
Easy to prepare, this flavoured coffee adds a delightful dimension to your everyday coffee experience.

Market-Based Score (India)

66/100 (3.30/5)

Decent

Bru Gold Caramel offers a flavorful twist in a growing instant coffee market, appealing to modern consumers.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.3★	497
Total / Avg	4.30★	497

Consensus: 4.30★ from 497 total reviews

Rs.366.00 Rs.375.00

Best price from

Amazon.in

Key Features

Category	Flavoured Instant Coffee
Flavour	Caramel
Preparation	Easy to prepare
Form	Powder
Packaging	Bottle
Weight	55 Gram
Servings	Makes 40 Cups
Pros	Adds a new dimension to your coffee routine
Cons	May be too sweet for some

Details

Bru Gold Caramel is a flavoured instant coffee that offers a flavourful twist to your everyday coffee experience. Made with freeze-dried coffee, this product is easy to prepare and provides a delicious caramel taste with each sip.

For those who enjoy a sweeter and more indulgent coffee experience, Bru Gold Caramel is the perfect choice. Whether you're looking for a morning pick-me-up or a mid-afternoon treat, this flavoured coffee is sure to satisfy your craving for something deliciously different.

Key Features:
- Flavoured instant coffee
- Made with freeze-dried coffee
- Caramel flavour
- Makes 40 cups
- Convenient powder form in a 55 gram bottle

Pros:
- Easy to prepare
- Adds a new dimension to your coffee routine
- Great for satisfying a sweet tooth
- Convenient packaging for on-the-go enjoyment

Cons:
- May not be suitable for those who prefer traditional black coffee
- Some may find the caramel flavour too sweet
- Limited to 40 cups per bottle, may need to restock frequently.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Freeze-dried coffee and caramel flavor cater to evolving consumer preferences for unique experiences.	IDC, Canalys
Brand Strength	20	14	Bru is a well-established brand in the Indian coffee market, known for quality and flavor.	Mintel, MarketResearch
Category Momentum	20	15	The coffee segment in India is growing rapidly with increasing demand for instant coffee.	Nielsen, Euromonitor
Price Positioning	20	10	Pricing is competitive but may be perceived as premium compared to regular instant coffee options.	Statista, RetailDive
Competition	10	3	The market has strong competitors, but Bru's unique flavor offers a distinct edge.	Mintel, Nielsen
Use-case Advantage	5	4	Convenient packaging and preparation make it suitable for busy lifestyles, enhancing its appeal.	FMCGNews, BusinessToday
Final Market Score	100	66/100 (3.30/5)	Bru Gold Caramel offers a flavorful twist in a growing instant coffee market, appealing to modern consumers.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Freeze-dried coffee and caramel flavor cater to evolving consumer preferences for unique experiences.

Sources: IDC, Canalys
Brand Strength 14/20

Weight: 20

Contribution: 14

Rationale: Bru is a well-established brand in the Indian coffee market, known for quality and flavor.

Sources: Mintel, MarketResearch
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: The coffee segment in India is growing rapidly with increasing demand for instant coffee.

Sources: Nielsen, Euromonitor
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Pricing is competitive but may be perceived as premium compared to regular instant coffee options.

Sources: Statista, RetailDive
Competition 3/10

Weight: 10

Contribution: 3

Rationale: The market has strong competitors, but Bru's unique flavor offers a distinct edge.

Sources: Mintel, Nielsen
Use-case Advantage 4/5

Weight: 5

Contribution: 4

Rationale: Convenient packaging and preparation make it suitable for busy lifestyles, enhancing its appeal.

Sources: FMCGNews, BusinessToday

Summary

Bru Gold Caramel offers a flavorful twist in a growing instant coffee market, appealing to modern consumers.

Quick Compare

Bru Gold Caramel Flavoured Instant Coffee Flavourful Twist T

Rs.375.00

⭐ Reviews Summary

✅ What Users Love

Rich caramel flavor enhances the coffee experience.
Convenient instant preparation saves time.
Good value with 40 cups per bottle.

⚠️ What to Watch

Some users find the sweetness overpowering.
May not dissolve completely in cold water.
Limited availability in some regions.

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⭐ Reviews Summary

✅ What Users Love

Rich ginger flavor enhances the tea experience.
Good quality and freshness of the tea leaves.
Convenient packaging for easy storage and use.

⚠️ What to Watch

Some users find the ginger flavor too strong.
May not dissolve completely in water, leaving residue.
Price point considered high compared to similar products.

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⭐ Reviews Summary

✅ What Users Love

Convenient on-the-go packaging
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⚠️ What to Watch

Flavor may be too sweet for some
Some users experience jitters from caffeine
Price point considered high by some buyers

NESCAFE Ice Roast Instant Coffee Powder for Cold Coffee Love

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⭐ Reviews Summary

✅ What Users Love

Easily dissolves in cold milk for quick preparation
Rich and smooth flavor, ideal for cold coffee lovers
Convenient packaging with a resealable jar

⚠️ What to Watch

Some users find it too sweet or lacking in boldness
May not dissolve completely in very cold liquids
Limited availability in certain regions

Where to Buy

Amazon India

₹299.00

2-3 days · ⭐ 4.5/5

Buy

Big Basket

₹295.00

1-2 days · ⭐ 4/5

Buy

Reliance Fresh

₹310.00

N/A · ⭐ 4/5

More Megastore

₹305.00

N/A · ⭐ 3.5/5

Store	Price (₹)	Delivery	Rating	Link
Amazon India	299.00	2-3 days	4.5/5	Buy Now
Big Basket	295.00	1-2 days	4/5	Buy Now
Reliance Fresh	310.00	N/A	4/5	-
More Megastore	305.00	N/A	3.5/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Bru Gold Caramel\|Flavoured Instant Coffee\|Flavourful Twist To Your Everyday Coffee\|Made With Freeze-Dried Coffee\|Makes 40 Cups\|- Powder,Bottle,55 Gram Estimated Delivery: 2-3 days In Stock	Rs.366.00 Rs.375.00 COD	GO TO STORE GO TO STORE
Bru Gold Caramel\|Flavoured Instant Coffee\|Flavourful Twist To Your Everyday Coffee\|Made With Freeze-Dried Coffee\|Makes 40 Cups\|- Powder,Bottle,55 Gram Estimated Delivery: 2-3 days In Stock COD

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