Bournvita Chocolate Boost - 1kg Jar

0 reviews
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Delicious chocolate flavor loved by all ages
  • Packed with essential vitamins and minerals
  • Improves energy levels and overall health
  • Versatile drink option, enjoy hot or cold

Market-Based Score (India)

66/100 (3.30/5)
Decent
Bournvita Chocolate Nutrition Drink holds a strong position in the competitive Indian diet & nutrition market.
Rs.146.00 Rs.168.00
Best price from Amazon.in Amazon.in
Key Features
Category Nutrition Drink
Flavor Chocolate
Weight 1kg
Vitamins & Minerals Iron, Calcium, Vitamin D
Benefits Improves energy levels, overall health
Serving Options Hot or Cold
Target Audience Children and Adults
Pros Delicious, Nutrient-rich, Versatile
Cons May be too sweet, Relatively expensive
Details
Bournvita Chocolate Nutrition Drink is a popular health drink that is loved by both children and adults alike. Packed with essential vitamins and minerals, it is a tasty way to ensure that you get the nutrition you need on a daily basis.

Key Features: - Rich chocolate flavor that is loved by all ages - Contains essential vitamins and minerals like iron, calcium, and vitamin D - Helps in improving energy levels and overall health - Can be enjoyed hot or cold, making it a versatile drink option

For whom: - Children who need a boost of nutrition in their daily diet - Adults looking for a tasty way to get their daily dose of essential vitamins and minerals

Pros: - Delicious chocolate flavor that makes it a hit with both children and adults - Provides essential nutrients that are important for overall health and well-being - Versatile drink option that can be enjoyed in multiple ways

Cons: - Some may find the chocolate flavor to be too sweet for their liking - Can be a bit expensive compared to other similar health drink options

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers a wide range of essential nutrients suitable for Indian dietary preferences. FSSAI, Nutrition Journal
Brand Strength 20 15 Strong brand recognition and trust among Indian consumers. Brand Equity, Nielsen
Category Momentum 20 10 Growing demand for diet and nutrition products in Indian market. Mintel, Euromonitor
Price Positioning 20 10 Competitively priced compared to similar products in the market. Retail360, IRI
Competition 10 6 Facing strong competition from established and emerging brands in the nutrition drink segment. AC Nielsen, Kantar
Use-case Advantage 5 5 Addresses the need for a convenient and tasty nutritional supplement for all age groups. HealthifyMe
Final Market Score 100 66/100 (3.30/5) Bournvita Chocolate Nutrition Drink holds a strong position in the competitive Indian diet & nutrition market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers a wide range of essential nutrients suitable for Indian dietary preferences.
    Sources: FSSAI, Nutrition Journal
  • Brand Strength 15/20
    Weight: 20
    Contribution: 15
    Rationale: Strong brand recognition and trust among Indian consumers.
    Sources: Brand Equity, Nielsen
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: Growing demand for diet and nutrition products in Indian market.
    Sources: Mintel, Euromonitor
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Retail360, IRI
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing strong competition from established and emerging brands in the nutrition drink segment.
    Sources: AC Nielsen, Kantar
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the need for a convenient and tasty nutritional supplement for all age groups.
    Sources: HealthifyMe
Summary
Bournvita Chocolate Nutrition Drink holds a strong position in the competitive Indian diet & nutrition market.

Quick Compare

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Where to Buy

Amazon India
₹399.00
2-3 days · ⭐ 4.5/5
Buy
Flipkart
₹399.00
2-4 days · ⭐ 4.3/5
Buy
Big Bazaar
₹399.00
N/A · ⭐ 4/5
-
Reliance Fresh
₹399.00
N/A · ⭐ 4.2/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
399.00 2-3 days 4.5/5 Buy Now
Flipkart
399.00 2-4 days 4.3/5 Buy Now
Big Bazaar
399.00 N/A 4/5 -
Reliance Fresh
399.00 N/A 4.2/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.146.00 Rs.168.00

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Best price
Rs.146.00 Rs.168.00