Aashirvaad Veggie Upma 80g

0 reviews

Smart Rank ⓘ 78/100

Based on Market Score (78/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy a quick breakfast with Aashirvaad Instant Veggie Upma, ready in just 5 minutes for busy mornings.
Packed with added vegetables, this upma offers a nutritious option for health-conscious individuals.
Conveniently packaged in an 80g size, it's perfect for students and professionals on the go.
While the portion may be small for some, it provides a tasty and easy meal solution when time is tight.

Market-Based Score (India)

78/100 (3.90/5)

Good value

Strong brand with growing category momentum, appealing to health-conscious consumers.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	3.9★	926
Total / Avg	3.90★	926

Consensus: 3.90★ from 926 total reviews

Rs.24.00 Rs.27.00

Best price from

Amazon.in

Details

Aashirvaad Instant Veggie Upma is a convenient and delicious ready-to-eat upma that is perfect for a quick and easy breakfast or snack. With added vegetables, this upma is not only flavorful but also nutritious.

Key Features: - Ready to eat in just 5 minutes - Contains added vegetables for extra nutrition - Convenient and easy to prepare - Packaged in a convenient 80g pack

For whom: Aashirvaad Instant Veggie Upma is perfect for busy individuals who are looking for a quick and healthy breakfast option. Whether you're a student rushing to class or a working professional with limited time in the morning, this instant upma is a great choice.

Pros: - Ready to eat in just 5 minutes - Contains added vegetables for extra nutrition - Convenient and easy to prepare - Perfect for busy individuals

Cons: - Some may find the portion size too small - Flavor may not be as authentic as homemade upma

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Instant preparation and added vegetables cater well to health-conscious consumers.	Market Research, Consumer Insights
Brand Strength	20	18	Aashirvaad is a well-established brand known for quality and trust among consumers.	Nielsen, Brand Equity
Category Momentum	20	15	The ready-to-eat segment is growing rapidly in India due to changing lifestyles.	Nielsen, Mintel
Price Positioning	20	14	Competitively priced for the target market, appealing to budget-conscious buyers.	Retail Analysis, Market Trends
Competition	10	7	Facing strong competition from other established ready-to-eat brands.	Market Analysis, Competitor Reports
Use-case Advantage	5	4	Ideal for quick breakfasts, but limited to specific meal occasions.	Consumer Surveys
Final Market Score	100	78/100 (3.90/5)	Strong brand with growing category momentum, appealing to health-conscious consumers.

Market-Based Score

78/100 (3.90/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Instant preparation and added vegetables cater well to health-conscious consumers.

Sources: Market Research, Consumer Insights
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Aashirvaad is a well-established brand known for quality and trust among consumers.

Sources: Nielsen, Brand Equity
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: The ready-to-eat segment is growing rapidly in India due to changing lifestyles.

Sources: Nielsen, Mintel
Price Positioning 14/20

Weight: 20

Contribution: 14

Rationale: Competitively priced for the target market, appealing to budget-conscious buyers.

Sources: Retail Analysis, Market Trends
Competition 7/10

Weight: 10

Contribution: 7

Rationale: Facing strong competition from other established ready-to-eat brands.

Sources: Market Analysis, Competitor Reports
Use-case Advantage 4/5

Weight: 5

Contribution: 4

Rationale: Ideal for quick breakfasts, but limited to specific meal occasions.

Sources: Consumer Surveys

Summary

Strong brand with growing category momentum, appealing to health-conscious consumers.

Quick Compare

Aashirvaad Veggie Upma 80g

Rs.27.00

⭐ Reviews Summary

✅ What Users Love

Quick and easy preparation in just 5 minutes.
Contains added vegetables for enhanced nutrition.
Convenient packaging for on-the-go meals.

⚠️ What to Watch

Taste may not be as authentic as homemade upma.
Some users find it too salty.
Portion size may be small for larger appetites.

Tata Masala Oats 500g

Rs.239.00

⭐ Reviews Summary

✅ What Users Love

Tasty and flavorful masala blend
Contains healthy ingredients like millets and real veggies
Quick and easy to prepare for a snack

⚠️ What to Watch

Some find it too spicy for their taste
Texture may be too sticky for certain preferences
Packaging could be improved for better freshness

Tata Masala Oats Veggie 500g

Rs.239.00

⭐ Reviews Summary

✅ What Users Love

Rich in nutrients with added millets and real veggies
Convenient and quick to prepare for a healthy snack
Flavorful and satisfying taste, appealing to both adults and kids

⚠️ What to Watch

Some users find the texture to be too sticky
Flavor may not be strong enough for all taste preferences
Higher price point compared to regular oats options

Gladful Chilla Mix 200g - Beetroot & Spinach

Rs.298.00

⭐ Reviews Summary

✅ What Users Love

High in protein and fiber, promoting a healthy diet.
Convenient and quick to prepare for breakfast.
Natural ingredients with no maida or palm oil.

⚠️ What to Watch

Taste may not appeal to everyone, especially those unfamiliar with lentils.
Texture can be inconsistent depending on preparation.
Higher price point compared to traditional dosa mixes.

Where to Buy

BigBasket

₹30.00

2-3 days · ⭐ 4.2/5

Buy

Grofers

₹35.00

3-5 days · ⭐ 4.0/5

Buy

Reliance Fresh

₹40.00

N/A · ⭐ 4.3/5

More Megastore

₹38.00

N/A · ⭐ 4.1/5

Store	Price (₹)	Delivery	Rating	Link
BigBasket	30.00	2-3 days	4.2/5	Buy Now
Grofers	35.00	3-5 days	4.0/5	Buy Now
Reliance Fresh	40.00	N/A	4.3/5	-
More Megastore	38.00	N/A	4.1/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Aashirvaad Instant Veggie Upma, 80g, Ready to Eat Upma with Added Vegetables \| 5 Mins Instant Breakfast \| 60g Estimated Delivery: 2-3 days In Stock	Rs.24.00 Rs.27.00 COD	GO TO STORE GO TO STORE
Aashirvaad Instant Veggie Upma, 80g, Ready to Eat Upma with Added Vegetables \| 5 Mins Instant Breakfast \| 60g Estimated Delivery: 2-3 days In Stock COD

AI Q&A

How long does it take to prepare the Aashirvaad Instant Veggie Upma?

Aashirvaad Instant Veggie Upma takes just 5 minutes to prepare. It is a convenient and nutritious option for a quick breakfast or snack, featuring added vegetables.

What ingredients are included in the upma?

The ingredients of Aashirvaad Instant Veggie Upma are not specified in the provided information. It is mentioned that the upma contains added vegetables for extra nutrition, but specific ingredients are not listed.

Is this product suitable for vegetarians?

Aashirvaad Instant Veggie Upma is suitable for vegetarians as it contains added vegetables and is a ready-to-eat product. It is designed for those seeking a quick and healthy breakfast option.

Can the upma be customized with additional ingredients?

I don't have that info.

What is the portion size of the Aashirvaad Instant Veggie Upma?

The portion size of Aashirvaad Instant Veggie Upma is 80g.

Is this product gluten-free?

I don't have that info.

These answers are curated for this product.