Aashirvaad Veggie Upma 80g

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Aashirvaad Veggie Upma 80g
Smart Rank ⓘ 78/100
Based on Market Score (78/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a quick breakfast with Aashirvaad Instant Veggie Upma, ready in just 5 minutes for busy mornings.
  • Packed with added vegetables, this upma offers a nutritious option for health-conscious individuals.
  • Conveniently packaged in an 80g size, it's perfect for students and professionals on the go.
  • While the portion may be small for some, it provides a tasty and easy meal solution when time is tight.

Market-Based Score (India)

78/100 (3.90/5)
Good value
Strong brand with growing category momentum, appealing to health-conscious consumers.

Reviews across marketplaces

PlatformRatingReviews
amazon 3.9★ 926
Total / Avg 3.90★ 926
Consensus: 3.90★ from 926 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Quick and easy preparation in just 5 minutes.
  • Contains added vegetables for enhanced nutrition.
  • Convenient packaging for on-the-go meals.

⚠️ What to Watch

  • Taste may not be as authentic as homemade upma.
  • Some users find it too salty.
  • Portion size may be small for larger appetites.
Rs.24.00 Rs.27.00
Best price from Amazon.in Amazon.in
Key Features
Category Instant Food
Weight 80g
Preparation Time 5 mins
Nutrition Contains added vegetables
Convenience Ready to eat
Target Audience Busy individuals
Pros Quick and easy preparation
Cons Small portion size
Details
Aashirvaad Instant Veggie Upma is a convenient and delicious ready-to-eat upma that is perfect for a quick and easy breakfast or snack. With added vegetables, this upma is not only flavorful but also nutritious.

Key Features: - Ready to eat in just 5 minutes - Contains added vegetables for extra nutrition - Convenient and easy to prepare - Packaged in a convenient 80g pack

For whom: Aashirvaad Instant Veggie Upma is perfect for busy individuals who are looking for a quick and healthy breakfast option. Whether you're a student rushing to class or a working professional with limited time in the morning, this instant upma is a great choice.

Pros: - Ready to eat in just 5 minutes - Contains added vegetables for extra nutrition - Convenient and easy to prepare - Perfect for busy individuals

Cons: - Some may find the portion size too small - Flavor may not be as authentic as homemade upma

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Instant preparation and added vegetables cater well to health-conscious consumers. Market Research, Consumer Insights
Brand Strength 20 18 Aashirvaad is a well-established brand known for quality and trust among consumers. Nielsen, Brand Equity
Category Momentum 20 15 The ready-to-eat segment is growing rapidly in India due to changing lifestyles. Nielsen, Mintel
Price Positioning 20 14 Competitively priced for the target market, appealing to budget-conscious buyers. Retail Analysis, Market Trends
Competition 10 7 Facing strong competition from other established ready-to-eat brands. Market Analysis, Competitor Reports
Use-case Advantage 5 4 Ideal for quick breakfasts, but limited to specific meal occasions. Consumer Surveys
Final Market Score 100 78/100 (3.90/5) Strong brand with growing category momentum, appealing to health-conscious consumers.
Market-Based Score
78/100 (3.90/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Instant preparation and added vegetables cater well to health-conscious consumers.
    Sources: Market Research, Consumer Insights
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Aashirvaad is a well-established brand known for quality and trust among consumers.
    Sources: Nielsen, Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The ready-to-eat segment is growing rapidly in India due to changing lifestyles.
    Sources: Nielsen, Mintel
  • Price Positioning 14/20
    Weight: 20
    Contribution: 14
    Rationale: Competitively priced for the target market, appealing to budget-conscious buyers.
    Sources: Retail Analysis, Market Trends
  • Competition 7/10
    Weight: 10
    Contribution: 7
    Rationale: Facing strong competition from other established ready-to-eat brands.
    Sources: Market Analysis, Competitor Reports
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for quick breakfasts, but limited to specific meal occasions.
    Sources: Consumer Surveys
Summary
Strong brand with growing category momentum, appealing to health-conscious consumers.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.24.00 Rs.27.00

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Aashirvaad Instant Veggie Upma, 80g, Ready to Eat Upma with Added Vegetables | 5 Mins Instant Breakfast | 60g

Estimated Delivery: 2-3 days
In Stock COD

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