FOGG Masti Force 150ml

FOGG Masti Force 150ml

FOGG Masti Force Body Spray is a long-lasting fragrance that keeps you feeling fresh and confident throughout the day. Its bold and energetic scent is perfect for those who enjoy a vibrant and dynamic fragrance.

Key Features: - Long-lasting fragrance - Bold and energetic scent - Refreshing and invigorating - Convenient spray bottle for easy application

For whom: FOGG Masti Force Body Spray is ideal for individuals who lead an active lifestyle and want a fragrance that matches their dynamic personality. It is suitable for both men and women who enjoy a bold and invigorating scent.

Pros: - Long-lasting fragrance that lasts throughout the day - Bold and energetic scent that keeps you feeling refreshed - Convenient spray bottle for easy application Cons: - Some may find the scent to be too strong for their liking - May not be suitable for those who prefer a subtle fragrance

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	FOGG Masti Force offers popular fragrance variants	Hindu Business Line, Business Today
Brand Strength	20	10	FOGG is a well-established brand in India	Brand Equity, Business Standard
Category Momentum	20	15	Deodorant market growing rapidly in India	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar deodorants	The Economic Times, Business Insider
Competition	10	6	Facing strong competition from Axe and Nivea	India Today, Outlook
Use-case Advantage	5	5	Long-lasting fragrance suitable for daily use	Vogue, Femina
Final Market Score	100	66/100 (3.30/5)	FOGG Masti Force Body Spray 150ml holds strong in a competitive deodorant market.

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