Urban Platter Gluten Vitality 1Kg

0 reviews

Smart Rank ⓘ 66/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enhance your baking with Urban Platter Vital Wheat Gluten, a high-protein essential perfect for creating seitan and adding structure to breads.
This 1kg pack is ideal for those looking to incorporate more protein into their diet, especially for plant-based and baking enthusiasts.
Versatile and cost-effective, this vital wheat gluten adds elasticity and texture to your baked goods, making it a must-have for bread-making.
Please note, this product may not be suitable for individuals with gluten sensitivities and may require some experimentation for optimal results.

Market-Based Score (India)

66/100 (3.30/5)

Decent

Urban Platter Vital Wheat Gluten is a strong contender in the growing health-focused baking segment.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	3.9★	310
Total / Avg	3.90★	310

Consensus: 3.90★ from 310 total reviews

Rs.665.00 Rs.700.00

Best price from

Amazon.in

Key Features

Category	Baking Essential
Pack Size	1kg
Protein Content	High
Uses	Seitan, Breads
Benefits	Adds Elasticity & Structure
Ideal For	Plant-Based Diets
Pros	Versatile, Great Value
Cons	Not Gluten-Free

Details

About Product: Urban Platter Vital Wheat Gluten is a high-protein baking essential that is perfect for creating seitan or adding structure and elasticity to breads.

Key Features: - 1kg pack size - High-protein content - Ideal for making seitan - Adds elasticity and structure to baked goods - Perfect for bread-making

For whom: This product is ideal for individuals who love baking and want to incorporate more protein into their diet. It is also great for those following a plant-based diet and looking for a meat alternative like seitan.

Pros: - High-protein content - Versatile ingredient for baking - Adds texture and structure to breads - Perfect for making seitan - Great value for money

Cons: - May not be suitable for those with gluten sensitivities - Requires some experimentation to get the right texture and consistency

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein content and elasticity make it ideal for various baking needs.	FoodTech, MarketResearch
Brand Strength	20	14	Urban Platter is recognized for quality in the health food segment.	IDC, ConsumerReports
Category Momentum	20	15	The demand for high-protein baking ingredients is growing in India.	Nielsen, Statista
Price Positioning	20	10	Pricing is competitive but slightly higher than regular flours.	Amazon, Flipkart
Competition	10	3	Competition exists but Urban Platter has a unique product offering.	MarketWatch, GroceryTrends
Use-case Advantage	5	4	Specific use for seitan and bread enhances its niche appeal.	Healthline, CulinaryInstitute
Final Market Score	100	66/100 (3.30/5)	Urban Platter Vital Wheat Gluten is a strong contender in the growing health-focused baking segment.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: High protein content and elasticity make it ideal for various baking needs.

Sources: FoodTech, MarketResearch
Brand Strength 14/20

Weight: 20

Contribution: 14

Rationale: Urban Platter is recognized for quality in the health food segment.

Sources: IDC, ConsumerReports
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: The demand for high-protein baking ingredients is growing in India.

Sources: Nielsen, Statista
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Pricing is competitive but slightly higher than regular flours.

Sources: Amazon, Flipkart
Competition 3/10

Weight: 10

Contribution: 3

Rationale: Competition exists but Urban Platter has a unique product offering.

Sources: MarketWatch, GroceryTrends
Use-case Advantage 4/5

Weight: 5

Contribution: 4

Rationale: Specific use for seitan and bread enhances its niche appeal.

Sources: Healthline, CulinaryInstitute

Summary

Urban Platter Vital Wheat Gluten is a strong contender in the growing health-focused baking segment.

Quick Compare

Urban Platter Gluten Vitality 1Kg

Rs.700.00

⭐ Reviews Summary

✅ What Users Love

High protein content enhances baking recipes.
Great for making seitan and improving dough elasticity.
Versatile ingredient for various bread types.

⚠️ What to Watch

May clump if not stored properly.
Some users find it difficult to work with.
Not suitable for those with gluten sensitivities.

Pure & Sure Urad Protein 500gm

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⭐ Reviews Summary

✅ What Users Love

High protein content and nutritional value.
100% organic and unadulterated, appealing to health-conscious consumers.
Good taste and texture, suitable for various recipes.

⚠️ What to Watch

Higher price compared to non-organic alternatives.
Some customers reported inconsistent quality between batches.
Packaging issues, such as difficulty in resealing after opening.

Devswad Bhagalpuri Poha 930g

Rs.400.00

⭐ Reviews Summary

✅ What Users Love

Authentic taste reminiscent of traditional Bhagalpuri poha.
Freshly harvested and packed, ensuring quality.
Directly sourced from farmers, supporting local agriculture.

⚠️ What to Watch

Some customers reported inconsistent grain size.
Higher price point compared to regular poha options.
Limited availability in certain regions.

Urban Platter Rice Flour - Thailand 1 Kg

Rs.600.00

⭐ Reviews Summary

✅ What Users Love

High quality and fine texture for baking and cooking.
Versatile ingredient for various recipes, including desserts and dumplings.
Imported from Thailand, ensuring authenticity and traditional flavor.

⚠️ What to Watch

Some users found it clumpy and difficult to dissolve in liquids.
Price point higher compared to local alternatives.
Limited availability in some regions, making it hard to purchase.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Urban Platter Vital Wheat Gluten, 1Kg (High-Protein Baking Essential \| Key Ingredient for Seitan \| Adds Elasticity & Structure \| Ideal for Breads) Estimated Delivery: 2-3 days In Stock	Rs.665.00 Rs.700.00 COD	GO TO STORE GO TO STORE
Urban Platter Vital Wheat Gluten, 1Kg (High-Protein Baking Essential \| Key Ingredient for Seitan \| Adds Elasticity & Structure \| Ideal for Breads) Estimated Delivery: 2-3 days In Stock COD