Urban Platter Amaranth Flour 500g

0 reviews

Smart Rank ⓘ 57/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Urban Platter Rajgira Atta is a gluten-free amaranth flour, making it ideal for those with dietary restrictions or gluten sensitivities.
Rich in protein and calcium, this flour supports a healthy lifestyle and is perfect for health-conscious individuals.
Fasting-friendly and versatile, it can be used in various recipes, making it a great addition to your cooking repertoire.
Finely ground with a mild, nutty flavor, it enhances the taste of dishes while providing essential nutrients for balanced meals.

Market-Based Score (India)

66/100 (3.30/5)

Decent

Urban Platter Rajgira Atta is a strong contender in the growing gluten-free flour market.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	3.7★	52
Total / Avg	3.70★	52

Consensus: 3.70★ from 52 total reviews

Rs.195.00 Rs.0.00

Best price from

Amazon.in

Key Features

Category	Amaranth Flour
Weight	500g
Gluten-Free	Yes
Protein Content	High
Calcium Content	High
Fasting Friendly	Yes
Flavor	Mild, Nutty

Details

Urban Platter Rajgira Atta is a 500g pack of high-quality amaranth flour. This naturally gluten-free flour is rich in protein and calcium, making it a healthy and nutritious choice for those looking to incorporate it into their diet.

Key features of Urban Platter Rajgira Atta include its fasting-friendly nature, making it a popular choice during religious festivals and fasting periods. The flour is finely ground and has a mild, nutty flavor that pairs well with a variety of dishes.

This product is perfect for health-conscious individuals who are looking to add a nutrient-dense flour to their cooking arsenal. Whether you're following a gluten-free diet or simply looking to experiment with new ingredients, Urban Platter Rajgira Atta is a versatile option that can be used in a wide range of recipes.

Pros of Urban Platter Rajgira Atta include its high protein and calcium content, making it a valuable addition to a balanced diet. Its fasting-friendly nature also makes it a convenient choice for those observing dietary restrictions during specific periods.

Cons of Urban Platter Rajgira Atta may include its relatively high price compared to other flours on the market. Additionally, some individuals may find the nutty flavor of amaranth flour to be an acquired taste.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich in protein and calcium, it meets the needs of health-conscious consumers.	MarketResearch, Statista
Brand Strength	20	14	Urban Platter is recognized for quality and health-focused products in India.	IDC, Euromonitor
Category Momentum	20	15	The gluten-free flour market is growing rapidly in India due to health trends.	Nielsen, Mintel
Price Positioning	20	10	Positioned at a premium price, which may limit broader market appeal.	RetailDive, BusinessToday
Competition	10	3	Faces competition from both local and international gluten-free brands.	FMCGNews, EconomicTimes
Use-case Advantage	5	4	Ideal for fasting diets, appealing to a niche segment of consumers.	Healthline, TimesOfIndia
Final Market Score	100	66/100 (3.30/5)	Urban Platter Rajgira Atta is a strong contender in the growing gluten-free flour market.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Rich in protein and calcium, it meets the needs of health-conscious consumers.

Sources: MarketResearch, Statista
Brand Strength 14/20

Weight: 20

Contribution: 14

Rationale: Urban Platter is recognized for quality and health-focused products in India.

Sources: IDC, Euromonitor
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: The gluten-free flour market is growing rapidly in India due to health trends.

Sources: Nielsen, Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Positioned at a premium price, which may limit broader market appeal.

Sources: RetailDive, BusinessToday
Competition 3/10

Weight: 10

Contribution: 3

Rationale: Faces competition from both local and international gluten-free brands.

Sources: FMCGNews, EconomicTimes
Use-case Advantage 4/5

Weight: 5

Contribution: 4

Rationale: Ideal for fasting diets, appealing to a niche segment of consumers.

Sources: Healthline, TimesOfIndia

Summary

Urban Platter Rajgira Atta is a strong contender in the growing gluten-free flour market.

Quick Compare

Urban Platter Amaranth Flour 500g

Rs.0.00

⭐ Reviews Summary

✅ What Users Love

Naturally gluten-free, suitable for those with gluten intolerance.
Rich in protein and calcium, making it a nutritious option.
Versatile for various recipes, especially during fasting periods.

⚠️ What to Watch

Higher price point compared to regular flours.
Some users find the texture gritty compared to wheat flour.
Limited availability in local stores, often requiring online purchase.

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⭐ Reviews Summary

✅ What Users Love

High protein and fiber content
Freshly ground to order for optimal quality
Organic and free from preservatives and artificial flavors

⚠️ What to Watch

Higher price compared to regular flour
Limited availability in some regions
May require adjustments in recipes due to different texture

Dr Aerans Diabetes Friendly Keto King Atta 4 Kg Ultra Low

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⭐ Reviews Summary

✅ What Users Love

Low carb and low GI, suitable for diabetic diets
High fiber content promotes better digestion
Versatile for various recipes, including rotis and baked goods

⚠️ What to Watch

Texture may differ from regular flour, affecting some recipes
Can be more expensive than traditional flours
Taste may not appeal to everyone, requiring adjustments in seasoning

Ponkathir Wheat Puttu Podi - Healthy 1Kg

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⭐ Reviews Summary

✅ What Users Love

High-quality, finely ground wheat for smooth texture.
Specially roasted for enhanced flavor and aroma.
Convenient packaging and easy to use for quick meal preparation.

⚠️ What to Watch

Some users found it slightly expensive compared to alternatives.
May require additional ingredients for optimal taste.
Not suitable for gluten-sensitive individuals.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Urban Platter Rajgira Atta, 500g (Amaranth Flour \| Naturally Gluten-Free \| Rich in Protein & Calcium \| Fasting Friendly) Estimated Delivery: 2-3 days In Stock	Rs.195.00 Rs.0.00 COD	GO TO STORE GO TO STORE
Urban Platter Rajgira Atta, 500g (Amaranth Flour \| Naturally Gluten-Free \| Rich in Protein & Calcium \| Fasting Friendly) Estimated Delivery: 2-3 days In Stock COD