Urban Platter Flour 1kg 1 kg

0 reviews

Smart Rank ⓘ 55/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy a versatile baking experience with Urban Platter All Purpose Gluten Free Flour, perfect for various recipes without compromising on taste.
This 1 kg pack of gluten-free flour is ideal for those with sensitivities or allergies, ensuring you can enjoy your favorite dishes safely.
Crafted with high-quality ingredients, this flour offers great value for money while allowing you to maintain a gluten-free diet.
Experiment with ease in your cooking and baking, as this flour can replace regular flour in most recipes for delightful results.

Market-Based Score (India)

66/100 (3.30/5)

Decent

Strong potential in a growing market, but faces pricing and competition challenges.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	3.2★	59
Total / Avg	3.20★	59

Consensus: 3.20★ from 59 total reviews

Rs.253.00 Rs.300.00

Best price from

Amazon.in

Key Features

Category	Gluten Free Flour
Pack Size	1 kg
Key Features	Gluten-free, Versatile for baking and cooking
Pros	Good value for money, High quality ingredients
Cons	May require experimentation, Not suitable for nut allergies

Details

Urban Platter All Purpose Gluten Free Flour is a versatile flour that can be used in a variety of baking and cooking recipes. It is specially formulated to be free of gluten, making it suitable for those with gluten sensitivities or allergies.

Key Features: - Gluten-free - Versatile for baking and cooking - 1 kg pack size - High quality ingredient

For whom: This flour is ideal for anyone looking to avoid gluten in their diet, whether due to allergies, sensitivities, or dietary preferences. It can be used in place of regular flour in most recipes without sacrificing taste or texture.

Pros: - Gluten-free - Versatile - Good value for money - High quality ingredients

Cons: - May require some experimentation to get the right texture in certain recipes - Not suitable for those with nut allergies (may contain traces of nuts)

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	The product meets the demand for gluten-free options in baking and cooking.	Market Research, Consumer Reports
Brand Strength	20	14	Urban Platter is recognized for quality and variety in the health food segment.	Mint, Economic Times
Category Momentum	20	15	The gluten-free flour market is growing rapidly in India due to rising health consciousness.	Nielsen, Statista
Price Positioning	20	10	Pricing is competitive but slightly higher than regular flours, limiting broader appeal.	Amazon, Flipkart
Competition	10	5	Facing competition from both local and international gluten-free brands in India.	Business Today, Forbes
Use-case Advantage	5	4	Ideal for specific dietary needs, but not mainstream for all consumers.	Healthline, FoodNavigator
Final Market Score	100	66/100 (3.30/5)	Strong potential in a growing market, but faces pricing and competition challenges.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 18/25

Weight: 25

Contribution: 18

Rationale: The product meets the demand for gluten-free options in baking and cooking.

Sources: Market Research, Consumer Reports
Brand Strength 14/20

Weight: 20

Contribution: 14

Rationale: Urban Platter is recognized for quality and variety in the health food segment.

Sources: Mint, Economic Times
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: The gluten-free flour market is growing rapidly in India due to rising health consciousness.

Sources: Nielsen, Statista
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Pricing is competitive but slightly higher than regular flours, limiting broader appeal.

Sources: Amazon, Flipkart
Competition 5/10

Weight: 10

Contribution: 5

Rationale: Facing competition from both local and international gluten-free brands in India.

Sources: Business Today, Forbes
Use-case Advantage 4/5

Weight: 5

Contribution: 4

Rationale: Ideal for specific dietary needs, but not mainstream for all consumers.

Sources: Healthline, FoodNavigator

Summary

Strong potential in a growing market, but faces pricing and competition challenges.

Quick Compare

Urban Platter Flour 1kg 1 kg

Rs.300.00

⭐ Reviews Summary

✅ What Users Love

Versatile for various recipes including baking and cooking.
Good texture and consistency, mimics traditional flour well.
Gluten-free, suitable for those with dietary restrictions.

⚠️ What to Watch

Can be more expensive compared to regular flour.
Some users report a slightly gritty texture in certain recipes.
Limited availability in some regions.

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⚠️ What to Watch

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⚠️ What to Watch

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Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	urban platter All Purpose Gluten Free Flour, 1 kg Estimated Delivery: 2-3 days In Stock	Rs.253.00 Rs.300.00 COD	GO TO STORE GO TO STORE
urban platter All Purpose Gluten Free Flour, 1 kg Estimated Delivery: 2-3 days In Stock COD