Earthen Story Khapli Flour 5kg - Organic Fiber

0 reviews

Smart Rank ⓘ 65/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Certified organic Khapli wheat flour for a healthier choice
Stoneground emmer wheat atta with low gluten and high fiber
Diabetic-friendly option that is easy to digest
Whole wheat flour in a convenient 5kg pack for lasting freshness

Market-Based Score (India)

66/100 (3.30/5)

Decent

Organic, diabetic-friendly wheat flour with strong market potential in India.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4★	262
Total / Avg	4.00★	262

Consensus: 4.00★ from 262 total reviews

Rs.1,099.00 Rs.0.00

Best price from

Amazon.in

Key Features

Category	Flour
Type	Khapli Wheat Flour
Weight	5kg
Certification	Certified Organic
Processing	Stoneground
Gluten	Low
Fiber	High
Digestibility	Easy to Digest
Diabetic-Friendly	Yes

Details

About Product: Earthen Story Khapli Wheat Flour is a 100% certified organic, stoneground Emmer wheat atta. It is a whole wheat flour that is low in gluten, high in fiber, and easy to digest, making it a healthy choice for your daily meals.

Key Features: - Certified organic - Stoneground Emmer wheat - Low in gluten - High in fiber - Diabetic-friendly - Easy to digest

For Whom: This Khapli Wheat Flour is suitable for anyone looking for a healthier alternative to regular wheat flour. It is especially beneficial for individuals with diabetes or digestive issues, as it is easy on the stomach and has a low glycemic index.

Pros: - Certified organic - Nutrient-dense - Low gluten content - High fiber - Diabetic-friendly - Easy to digest

Cons: - May have a slightly different taste and texture compared to regular wheat flour.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High fiber and low gluten content align well with health-conscious consumer preferences in India.	Nielsen
Brand Strength	20	10	Established brand with a focus on organic and healthy products.	Euromonitor
Category Momentum	20	15	Growing demand for organic and diabetic-friendly products in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar organic wheat flours in the market.	Retail360
Competition	10	6	Facing competition from other established organic wheat flour brands in the market.	Grocer's Digest
Use-case Advantage	5	5	Easy to digest and suitable for diabetic individuals, addressing specific dietary needs.	Grocery Times
Final Market Score	100	66/100 (3.30/5)	Organic, diabetic-friendly wheat flour with strong market potential in India.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: High fiber and low gluten content align well with health-conscious consumer preferences in India.

Sources: Nielsen
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Established brand with a focus on organic and healthy products.

Sources: Euromonitor
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for organic and diabetic-friendly products in the Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar organic wheat flours in the market.

Sources: Retail360
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing competition from other established organic wheat flour brands in the market.

Sources: Grocer's Digest
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Easy to digest and suitable for diabetic individuals, addressing specific dietary needs.

Sources: Grocery Times

Summary

Organic, diabetic-friendly wheat flour with strong market potential in India.

Quick Compare

Earthen Story Khapli Flour 5kg - Organic Fiber

Rs.0.00

⭐ Reviews Summary

✅ What Users Love

Certified organic and stoneground for quality
Low gluten and high fiber, suitable for health-conscious consumers
Diabetic-friendly and easy to digest, appealing to a wide range of dietary needs

⚠️ What to Watch

Higher price point compared to regular wheat flour
Texture may be coarser than expected for some users
Limited availability in certain regions or stores

Pro Nature Besan 500g

Rs.126.00

⭐ Reviews Summary

✅ What Users Love

High quality and pure organic product
Versatile for various recipes and cooking methods
Good packaging that preserves freshness

⚠️ What to Watch

Higher price compared to non-organic alternatives
Some users report a grainy texture
Limited availability in local stores

Urban Platter Flax Flour 400g

Rs.250.00

⭐ Reviews Summary

✅ What Users Love

High nutritional value, rich in omega-3 fatty acids.
Versatile for various recipes including rotis and baking.
Good texture and flavor, enhances the taste of dishes.

⚠️ What to Watch

May clump if not stored properly.
Some users find it has a slightly gritty texture.
Short shelf life once opened, requires careful storage.

India Gate Basmati Rice 5kg

Rs.417.00

⭐ Reviews Summary

✅ What Users Love

High-quality basmati rice with excellent aroma and flavor.
Consistently long grains that cook well and remain fluffy.
Good value for money in a 5kg packaging.

⚠️ What to Watch

Some customers reported occasional broken grains in the package.
Cooking instructions may not yield desired results for all users.
Packaging could be improved for better resealability.

Where to Buy

BigBasket

₹499.00

1-2 days · ⭐ 4.2/5

Buy

Amazon India

₹549.00

2-3 days · ⭐ 4.4/5

Buy

Reliance Fresh

₹499.00

N/A · ⭐ 4.1/5

Nature's Basket

₹549.00

N/A · ⭐ 4.3/5

Store	Price (₹)	Delivery	Rating	Link
BigBasket	499.00	1-2 days	4.2/5	Buy Now
Amazon India	549.00	2-3 days	4.4/5	Buy Now
Reliance Fresh	499.00	N/A	4.1/5	-
Nature's Basket	549.00	N/A	4.3/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Earthen Story Khapli Wheat Flour 5kg ? Certified Organic, Stoneground Emmer Wheat Atta \| Low Gluten, High Fiber, Diabetic-Friendly, Easy to Digest, Whole Wheat Flour Estimated Delivery: 2-3 days In Stock	Rs.1,099.00 Rs.0.00 COD	GO TO STORE GO TO STORE
Earthen Story Khapli Wheat Flour 5kg ? Certified Organic, Stoneground Emmer Wheat Atta \| Low Gluten, High Fiber, Diabetic-Friendly, Easy to Digest, Whole Wheat Flour Estimated Delivery: 2-3 days In Stock COD