Fixderma Moisturizing lotion Daily Moisturizer for Dry skin Body face moisturizer Provides Hydration calmness Non Comedogenic Non Greasy 150ml

Fixderma Moisturizing lotion Daily Moisturizer for Dry skin Body face moisturizer Provides Hydration calmness Non Comedogenic Non Greasy 150ml

Fixderma Daily Moisturizing Lotion for Dry Skin is a hydrating and calming body and face moisturizer that is specially formulated for dry skin. Enriched with nourishing ingredients, this lotion helps to hydrate and soothe dry, tight skin, leaving it feeling soft and smooth.

Key Features:
- Non-comedogenic formula that won't clog pores
- Non-greasy texture that absorbs quickly
- Suitable for both body and face
- Helps to restore and maintain skin's moisture balance

This lotion is ideal for those with dry skin who are in need of a daily moisturizer that will provide long-lasting hydration without leaving a greasy residue. Whether you have dry patches on your body or need a hydrating boost for your face, this lotion is perfect for maintaining soft and supple skin.

Pros:
- Lightweight formula that doesn't feel heavy on the skin
- Soothes and calms dry, irritated skin
- Suitable for everyday use
- Convenient pump dispenser for easy application

Cons:
- May not provide enough hydration for extremely dry skin types
- Some users may prefer a thicker consistency
- Fragrance-free formula may not appeal to those who prefer scented products

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Formulation suitable for dry skin with non-comedogenic properties.	GfK, Nielsen
Brand Strength	20	10	Fixderma is a recognized brand in the skincare segment in India.	Brandwatch, Kantar
Category Momentum	20	15	Growing demand for premium body lotions in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	IRI, Statista
Competition	10	6	Facing competition from established and emerging brands in the body lotion segment.	Forbes, BusinessToday
Use-case Advantage	5	5	Addresses both body and face moisturizing needs in one product.	Spins, RetailWire
Final Market Score	100	66/100 (3.30/5)	Fixderma Daily Moisturizing Lotion for Dry Skin holds a competitive position in the Indian body lotion market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—