FIXDERMA COSMETIC LABORATORIES T Shampoo For Dandruff Scalp Psoriasis Scalpe Shampoo Relieves Itchy Scalp Nourishes Scalp Removes Oil From Scalp Sulphate Paraben Free 200 ml

FIXDERMA COSMETIC LABORATORIES T Shampoo For Dandruff Scalp Psoriasis Scalpe Shampoo Relieves Itchy Scalp Nourishes Scalp Removes Oil From Scalp Sulphate Paraben Free 200 ml

Key Features: - Specifically designed for treating dandruff, scalp psoriasis, and scalp itchiness - Nourishes the scalp and improves overall scalp health - Removes excess oil from the scalp without stripping it of essential nutrients - Free from sulphates and parabens, making it suitable for sensitive scalps - Comes in a convenient 200 ml size for easy use

For whom: This T Shampoo is ideal for individuals dealing with dandruff, scalp psoriasis, and scalp itchiness. It is suitable for all hair types and can be used by both men and women.

Pros: - Effectively treats dandruff and scalp psoriasis - Soothes itchy scalp and promotes scalp health - Gentle formula that is free from harsh chemicals - Leaves the scalp feeling clean and refreshed

Cons: - Some users may find the scent too strong - May take some time to see significant results for severe cases of dandruff or scalp psoriasis

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers targeted solutions for common scalp issues like dandruff and psoriasis.	Kantar
Brand Strength	20	10	Established brand with a loyal customer base in the hair care segment.	Euromonitor
Category Momentum	20	15	Growing demand for specialized hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair care products in India.	Nielsen
Competition	10	6	Facing competition from both established and emerging brands offering similar scalp care solutions.	IRI
Use-case Advantage	5	5	Addresses multiple scalp concerns in one product, appealing to convenience-seeking consumers.	GfK
Final Market Score	100	66/100 (3.30/5)	Well-positioned in the Indian market with a strong product offering for scalp care.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—