FIRST PLANT Premium Rajasthani HENNA POWDER 100 ORGANIC Henna with GI Tag for Hair Colour and Hair Care 200 gm

FIRST PLANT Premium Rajasthani HENNA POWDER 100 ORGANIC Henna with GI Tag for Hair Colour and Hair Care 200 gm

Key Features: - Premium quality Rajasthani Henna powder - 100% organic and natural - Comes with GI Tag for authenticity - Ideal for hair coloring and hair care

For whom: - Individuals looking for a natural way to color their hair - Those who want to nourish and strengthen their hair - People who appreciate products with GI Tag for authenticity

Pros: - High-quality organic henna powder - Authenticity guaranteed with GI Tag - Provides natural hair coloring without harsh chemicals - Helps improve hair health and strength

Cons: - May require longer processing time compared to chemical hair dyes - Color payoff may vary depending on individual hair type and quality

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High-quality organic henna powder with GI tag, meeting consumer preferences.	Euromonitor
Brand Strength	20	18	Established brand with positive customer reviews and loyalty.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium henna products.	Retail360
Competition	10	8	Facing moderate competition from other premium henna brands in the market.	MarketWatch
Use-case Advantage	5	5	Versatile product suitable for hair coloring and hair care needs.	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Strong brand with premium organic henna powder catering to growing demand in the Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—