Fiama Moisturizing Soap Bar Japanese Hokkaido Milk Blueberry Soap Pack of 3 Non Sticky Moisturized Skin 1 3rd Skin Moisturizers Vitamin F Fragrant Freshness

Fiama Moisturizing Soap Bar Japanese Hokkaido Milk Blueberry Soap Pack of 3 Non Sticky Moisturized Skin 1 3rd Skin Moisturizers Vitamin F Fragrant Freshness

Fiama Japanese Hokkaido Milk Blueberry Moisturizing Soap Bar is a luxurious soap that is designed to provide non-sticky, moisturized skin with the goodness of Hokkaido milk and blueberry extracts.

Key Features: - Infused with Vitamin F to nourish and moisturize the skin - Leaves a fragrant freshness that lasts long after use - Pack of 3 soap bars for daily use

For whom: This soap bar is suitable for individuals looking for a soap that not only cleanses the skin but also provides deep hydration and a refreshing fragrance.

Pros: - Moisturizes the skin without leaving it sticky - Leaves a long-lasting fresh fragrance - Contains Vitamin F for added nourishment

Cons: - Some may find the fragrance too strong - May not be suitable for those with sensitive skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Blueberry and Hokkaido milk ingredients align with current consumer trends towards natural and exotic skincare products.	Vogue India
Brand Strength	20	15	Fiama is a well-known brand with a loyal customer base in India.	Brand Equity
Category Momentum	20	10	Growing demand for premium soap bars in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium soap bar packs in the market.	Business Standard
Competition	10	6	Facing competition from other established premium soap bar brands in India.	The Economic Times
Use-case Advantage	5	5	Offers non-sticky, moisturizing properties suitable for Indian climate.	India Today
Final Market Score	100	66/100 (3.30/5)	Fiama Japanese Hokkaido Milk Blueberry Soap Bar Pack offers a competitive option in the premium soap bar segment in India.

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