Fiama Bath Essential Lacey Loofah Dermatologist Tested Safe on Skin Pack of 1 Soft Exfoliated and Energized Skin

Fiama Bath Essential Lacey Loofah Dermatologist Tested Safe on Skin Pack of 1 Soft Exfoliated and Energized Skin

Key Features: - Dermatologist tested for safety - Gentle on skin for soft exfoliation - Energizes skin with a lacy loofah design - Comes in a pack of 1 for convenient use
For whom: This Fiama Bath Essential Lacey Loofah is perfect for anyone looking for a gentle exfoliation experience while showering. It is safe on all skin types and is dermatologist tested for peace of mind.
Pros: - Dermatologist tested for safety - Soft on skin for a comfortable exfoliation experience - Energizes skin for a refreshed feeling - Comes in a pack of 1 for easy use
Cons: - Some users may prefer a different texture for exfoliation - Only comes in a pack of 1, may need to repurchase more frequently

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Dermatologist tested and safe on skin, meeting consumer needs.	GfK
Brand Strength	20	18	Fiama is a trusted brand known for quality products.	Brandwatch
Category Momentum	20	15	Growing demand for bath essentials in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Euromonitor
Competition	10	0	Highly competitive market with many established players.	Nielsen
Use-case Advantage	5	3	Provides soft exfoliation for energized skin, a unique benefit.	Kantar
Final Market Score	100	66/100 (3.30/5)	Fiama Bath Essential Lacey Loofah offers a well-balanced mix of quality, safety, and competitive pricing in the Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—