Feminelle Refreshing Intimate Wash 300ml

Feminelle Refreshing Intimate Wash 300ml

Key Features: - Contains natural ingredients to gently cleanse and refresh the intimate area - pH-balanced formula to maintain the natural pH balance of the intimate area - Light, refreshing fragrance for a pleasant experience - Dermatologically tested for safety and effectiveness

For whom: - Women looking for a gentle and effective intimate wash - Those with sensitive skin or prone to irritation - Anyone looking for a luxurious and indulgent experience in their intimate care routine

Pros: - Leaves the intimate area feeling clean and refreshed - Gentle formula suitable for daily use - Luxurious packaging for a premium feel - Dermatologist-tested for peace of mind

Cons: - May be considered expensive compared to other intimate wash products - Some users may prefer a fragrance-free option

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers unique and effective ingredients suitable for intimate care.	AC Nielsen
Brand Strength	20	18	Established premium brand with strong market presence.	Euromonitor
Category Momentum	20	15	Growing demand for intimate hygiene products in Indian market.	Mintel
Price Positioning	20	10	Priced higher than average body wash gels, targeting premium segment.	Kantar
Competition	10	8	Facing competition from other premium intimate wash brands in the market.	Forbes
Use-case Advantage	5	5	Tailored specifically for intimate hygiene needs, providing specialized care.	GfK
Final Market Score	100	76/100 (3.80/5)	Premium brand Luxury Feminelle Refreshing Intimate Wash is well-positioned in the growing Indian market for intimate hygiene products.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—