Femfresh Intimate Skin Care Daily Intimate Wash with Aloe Vera 250ml

Femfresh Intimate Skin Care Daily Intimate Wash with Aloe Vera 250ml

Femfresh Intimate Skin Care Daily Wash with Aloe Vera is a gentle and pH-balanced wash specially formulated for the delicate skin of the intimate area. It contains soothing aloe vera to help keep the skin feeling fresh and comfortable throughout the day.

Key Features:
- pH-balanced formula
- Contains aloe vera for soothing and moisturizing benefits
- Gentle on sensitive skin
- Suitable for daily use

For whom:
This product is designed for women who want to maintain the hygiene and freshness of their intimate area on a daily basis. It is suitable for all skin types, including sensitive skin.

Pros:
- Gentle and soothing on the skin
- Helps maintain pH balance
- Light and refreshing scent
- Convenient and easy to use pump bottle

Cons:
- Some users may prefer a stronger scent
- May not lather as much as traditional soaps

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe Vera content and suitable pH level align well with Indian consumer preferences.	India Today
Brand Strength	20	18	Established brand with a loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for intimate care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Standard
Competition	10	8	Facing moderate competition from both local and international brands.	Livemint
Use-case Advantage	5	5	Addresses specific needs of Indian consumers for intimate hygiene.	The Economic Times
Final Market Score	100	76/100 (3.80/5)	Femfresh Intimate Skin Care Daily Wash with Aloe Vera - 250ml is well-positioned in the Indian market for intimate skin care products.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—