Feelgood Kefir Large Sized Milk Kefir Grains Starter Kit - 15 grams with Strainer Spoon, Starter Culture Sachet, Lifetime Reusable Multiplying Grains - FSSAI Certified

Key Features: - The Feelgood Kefir LIVE LARGE SIZED Milk Kefir grains come in a 15 grams size, making it perfect for large batches of probiotic-rich kefir. - The package includes a large strainer spoon for easy kefir straining and a complementary milk kefir starter culture sachet to kickstart the fermentation process. - MSDS and FSSAI certified, ensuring high quality and safety standards for the product. - Contains 55-60 strains of live active cultures, providing a diverse range of beneficial bacteria to support gut health. - The grains are lifetime reusable and have the ability to multiply, making it a cost-effective and sustainable option for making homemade kefir.

For whom: - Individuals looking to make their own probiotic-rich kefir at home. - Health-conscious consumers seeking to improve their gut health with a diverse range of live active cultures. - Those interested in sustainable and cost-effective options for making fermented foods.

Pros: - Large size grains ideal for making large batches of kefir. - Includes a complementary starter culture sachet for easy fermentation. - Contains a wide variety of strains for maximum gut health benefits. - Lifetime reusable grains offer long-term cost savings. - MSDS and FSSAI certified for quality assurance.

Cons: - May require some practice and experimentation to perfect the fermentation process. - Initial investment in equipment and ingredients may be needed for beginners.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Comprehensive starter kit with lifetime reusable grains.	FSSAI, Brand Website
Brand Strength	20	18	Established brand with positive consumer reviews.	Amazon, Flipkart
Category Momentum	20	15	Growing demand for gut health products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar kits in the market.	Pricebaba
Competition	10	8	Facing competition from other established kefir brands.	Business Standard
Use-case Advantage	5	5	Easy to use for beginners with included strainer spoon.	Brand Website
Final Market Score	100	76/100 (3.80/5)	Strong product offering in the growing gut health segment.

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