AMP Purely Moo A2 Cultured Natural Cow Ghee Danedar Gir 500m

0 reviews
Smart Rank ⓘ 58/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the health benefits of AMP Purely Moo A2 Ghee, made from A2 milk known for its superior nutritional value.
  • This organic desi cow ghee is free from preservatives, ensuring a pure and natural cooking experience.
  • Boost your immunity, eyesight, and bone strength with nutrient-rich cultured ghee, perfect for healthy cooking.
  • Ideal for health-conscious individuals, this ghee supports gut health and overall well-being in every dish.

Market-Based Score (India)

66/100 (3.30/5)
Decent
AMP Purely Moo A2 Ghee offers health benefits and organic appeal but faces strong competition.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.7★ 27
Total / Avg 4.70★ 27
Consensus: 4.70★ from 27 total reviews
Rs.870.00 Rs.1,239.00
Best price from Amazon.in Amazon.in
Key Features
Category Ghee
Model B0DBHYZZ99
Price 1239.0000
Key Ingredients A2 milk
Nutritional Benefits Gut health, Immunity, Eyesight, Bone strength
Preservatives No
Type Cultured
Usage Cooking
Details
This AMP Purely Moo A2 Cultured Natural Cow Ghee is a premium quality organic desi cow ghee that is made from A2 milk. It is rich in nutrients and free from any preservatives, making it a healthy option for cooking and improving overall health.

Key Features:
- Made from A2 milk, which is believed to be healthier than A1 milk
- Cultured ghee that is rich in nutrients and good for gut health
- No preservatives added, making it a pure and natural option
- Helps in improving immunity, eyesight, and bone strength

For whom:
This ghee is perfect for anyone looking for a healthy cooking option or wanting to improve their overall health. It is especially beneficial for those looking to boost their immunity, improve gut health, and enhance their eyesight and bone strength.

Pros:
- Made from A2 milk, which is considered healthier
- Cultured ghee that is rich in nutrients and beneficial for gut health
- No preservatives added, ensuring a pure and natural product

Cons:
- May be pricier compared to regular ghee options
- Some people may have allergies to dairy products

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The product's health benefits align well with consumer preferences for natural foods. FMCG, MarketResearch
Brand Strength 20 10 AMP Purely Moo is gaining recognition but is not yet a market leader. IDC, Euromonitor
Category Momentum 20 15 The demand for organic and health-focused ghee is rising in India. Nielsen, Mintel
Price Positioning 20 10 Pricing is competitive but slightly higher than mass-market alternatives. Statista, RetailDive
Competition 10 7 The market has strong competitors, but unique selling points exist. BusinessToday, MarketWatch
Use-case Advantage 5 4 The product is versatile for cooking and health, appealing to a broad audience. ConsumerReports, FoodNavigator
Final Market Score 100 66/100 (3.30/5) AMP Purely Moo A2 Ghee offers health benefits and organic appeal but faces strong competition.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The product's health benefits align well with consumer preferences for natural foods.
    Sources: FMCG, MarketResearch
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: AMP Purely Moo is gaining recognition but is not yet a market leader.
    Sources: IDC, Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The demand for organic and health-focused ghee is rising in India.
    Sources: Nielsen, Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Pricing is competitive but slightly higher than mass-market alternatives.
    Sources: Statista, RetailDive
  • Competition 7/10
    Weight: 10
    Contribution: 7
    Rationale: The market has strong competitors, but unique selling points exist.
    Sources: BusinessToday, MarketWatch
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: The product is versatile for cooking and health, appealing to a broad audience.
    Sources: ConsumerReports, FoodNavigator
Summary
AMP Purely Moo A2 Ghee offers health benefits and organic appeal but faces strong competition.

Quick Compare

AMP Purely Moo A2 Cultured Natural Cow Ghee Danedar Gir 500m
Rs.1,239.00
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Where to Buy

Flipkart
₹1499.00
2-3 days · ⭐ 4.2/5
Buy
BigBasket
₹1599.00
Same day · ⭐ 4.3/5
Buy
Reliance Fresh
₹1549.00
N/A · ⭐ 4.1/5
-
Spencers
₹1499.00
N/A · ⭐ 4/5
-
StorePrice (₹)DeliveryRatingLink
Flipkart
1499.00 2-3 days 4.2/5 Buy Now
BigBasket
1599.00 Same day 4.3/5 Buy Now
Reliance Fresh
1549.00 N/A 4.1/5 -
Spencers
1499.00 N/A 4/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.870.00 Rs.1,239.00

GO TO STORE GO TO STORE

AMP Purely Moo A2 Cultured Natural Cow Ghee Danedar Gir 500ml | Organic Desi Cow Ghee | Pure Ghee for Cooking, Health & Immunity | No Preservatives | Improves Gut Health, Eyesight & Bone Strength

Estimated Delivery: 2-3 days
In Stock COD

AI Q&A

What are the health benefits of using A2 cow ghee compared to regular ghee?

The health benefits of using A2 cow ghee compared to regular ghee include:

  • Made from A2 milk, believed to be healthier than A1 milk.
  • Cultured ghee rich in nutrients, promoting gut health.
  • No preservatives, ensuring a pure and natural product.
  • Improves immunity, eyesight, and bone strength.

This ghee is ideal for those seeking a healthier cooking option and overall health improvement.

Is this ghee suitable for people with lactose intolerance?

This AMP Purely Moo A2 Cultured Natural Cow Ghee is made from A2 milk, which is often easier to digest for those with lactose intolerance. However, it is still a dairy product, and some individuals may have allergies to dairy. It is recommended to consult with a healthcare professional if you have concerns about lactose intolerance.

How should I store the ghee to maintain its freshness?

To maintain the freshness of AMP Purely Moo A2 Cultured Natural Cow Ghee, store it in a cool, dry place away from direct sunlight. Ensure the lid is tightly sealed to prevent moisture and contaminants. For longer shelf life, refrigeration is recommended, although it can be kept at room temperature if used within a reasonable time frame. Avoid using wet utensils to scoop out ghee to prevent spoilage.

Can this ghee be used for high-temperature cooking?

Yes, AMP Purely Moo A2 Cultured Natural Cow Ghee can be used for high-temperature cooking. It is a premium quality ghee made from A2 milk, which is rich in nutrients and free from preservatives, making it a healthy option for cooking.

What is the difference between cultured ghee and regular ghee?

The main differences between cultured ghee and regular ghee are:

  • Source: Cultured ghee is made from A2 milk, considered healthier than A1 milk.
  • Nutrient Content: Cultured ghee is rich in nutrients and beneficial for gut health.
  • Preservatives: Cultured ghee contains no preservatives, making it a pure and natural option.
  • Health Benefits: Cultured ghee helps improve immunity, eyesight, and bone strength.

Regular ghee may not have these specific benefits or the same nutrient profile.

Are there any allergens present in this product?

This product may contain allergens as it is made from A2 milk, which is a dairy product. Some individuals may have allergies to dairy products.

These answers are curated for this product.

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Best price
Rs.870.00 Rs.1,239.00