Aashirvaad Pure Cow Ghee, PET Jar, Rich Aroma, 200ml

0 reviews

Smart Rank ⓘ 81/100

Based on Market Score (78/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy the rich aroma and flavor of Aashirvaad Pure Cow Ghee, made from pure cow's milk for your culinary creations.
Conveniently packaged in a 200ml PET jar, this ghee is easy to store and use in your kitchen.
Ideal for those who appreciate high-quality ghee, enhancing the taste of your favorite dishes.
While the price may be higher than some brands, the quality and flavor make it a worthwhile choice.

Market-Based Score (India)

78/100 (3.90/5)

Good value

Aashirvaad Pure Cow Ghee is a strong contender in the growing premium ghee market.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.3★	7,037
Total / Avg	4.30★	7,037

Consensus: 4.30★ from 7,037 total reviews

Rs.150.00 Rs.180.00

Best price from

Amazon.in

Key Features

Category	Ghee
Model	B01GRH8VIW
Volume	200ml
Price	180.00
Aroma	Rich

Details

This product is Aashirvaad Pure Cow Ghee, which comes in a PET jar with a rich aroma. It is available in a 200ml size.

Key Features:
- Made from pure cow's milk
- Rich aroma and flavor
- Comes in a convenient PET jar

For whom:
This product is suitable for individuals who enjoy the rich taste and aroma of cow ghee in their cooking. It is ideal for those looking for a high-quality ghee for their culinary needs.

Pros:
- Made from pure cow's milk
- Rich aroma and flavor
- Comes in a convenient PET jar for easy storage

Cons:
- Some individuals may prefer ghee in a different size or packaging
- Price may be higher compared to other ghee brands

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The product offers rich aroma and purity, aligning well with consumer preferences for ghee.	Market Research, Consumer Insights
Brand Strength	20	18	Aashirvaad is a well-established brand known for quality and trust among consumers.	Nielsen, Brand Equity
Category Momentum	20	15	The demand for ghee is rising due to health trends and traditional cooking practices.	Nielsen, Mintel
Price Positioning	20	14	Pricing is competitive within the premium segment, appealing to health-conscious buyers.	Retail Analysis, Market Trends
Competition	10	7	The market has strong competitors, but Aashirvaad maintains a solid position.	Market Share Reports, Industry Analysis
Use-case Advantage	5	4	Ghee is versatile for cooking and health, but faces competition from other oils.	Consumer Reports, Market Analysis
Final Market Score	100	78/100 (3.90/5)	Aashirvaad Pure Cow Ghee is a strong contender in the growing premium ghee market.

Market-Based Score

78/100 (3.90/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: The product offers rich aroma and purity, aligning well with consumer preferences for ghee.

Sources: Market Research, Consumer Insights
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Aashirvaad is a well-established brand known for quality and trust among consumers.

Sources: Nielsen, Brand Equity
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: The demand for ghee is rising due to health trends and traditional cooking practices.

Sources: Nielsen, Mintel
Price Positioning 14/20

Weight: 20

Contribution: 14

Rationale: Pricing is competitive within the premium segment, appealing to health-conscious buyers.

Sources: Retail Analysis, Market Trends
Competition 7/10

Weight: 10

Contribution: 7

Rationale: The market has strong competitors, but Aashirvaad maintains a solid position.

Sources: Market Share Reports, Industry Analysis
Use-case Advantage 4/5

Weight: 5

Contribution: 4

Rationale: Ghee is versatile for cooking and health, but faces competition from other oils.

Sources: Consumer Reports, Market Analysis

Summary

Aashirvaad Pure Cow Ghee is a strong contender in the growing premium ghee market.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Aashirvaad Pure Cow Ghee, PET Jar, Rich Aroma, 200ml Estimated Delivery: 2-3 days In Stock	Rs.150.00 Rs.180.00 COD	GO TO STORE GO TO STORE
Aashirvaad Pure Cow Ghee, PET Jar, Rich Aroma, 200ml Estimated Delivery: 2-3 days In Stock COD