Fashnex Waist Belt Made of Neoprene for Women & Men for Tummy Exercise.

Key Features: - Made of high-quality neoprene material for maximum durability and flexibility during workouts - Adjustable and comfortable fit with velcro closure - Supports the lower back and helps improve posture during exercise - Targets the abdominal area to help burn excess fat and tighten muscles - Can be worn discreetly under clothing or over workout attire
For whom: - Ideal for women and men of all fitness levels looking to target their tummy area during exercise - Perfect for those looking to enhance their workout routine and see results faster
Pros: - Helps to increase sweat and burn more calories during workouts - Supports the lower back and helps reduce the risk of injury - Easy to adjust for a comfortable and secure fit - Can be worn during a variety of exercises and activities
Cons: - May feel tight or restrictive for those not used to wearing waist belts during exercise - Some users may experience discomfort or chafing with prolonged wear

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Neoprene material and unisex design meet market expectations.	ET, Hindu
Brand Strength	20	10	Established brand reputation in fitness accessories.	TOI, Livemint
Category Momentum	20	15	Growing demand for fitness products in India.	Mint, ET
Price Positioning	20	10	Competitive pricing compared to similar products in the market.	ET, Mint
Competition	10	6	Facing moderate competition from similar waist belts.	Hindu
Use-case Advantage	5	5	Addresses the specific need for tummy exercise support.	TOI
Final Market Score	100	66/100 (3.30/5)	Strong market fit with competitive pricing and feature set.

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