Fair & Lovely BB Matte Full Coverage Foundation Fairness Cream 18g

Fair & Lovely BB Matte Full Coverage Foundation Fairness Cream is a multi-functional makeup product that provides full coverage while also offering brightening and moisturizing benefits. Suitable for everyday wear, this foundation cream helps in achieving a flawless matte finish that lasts all day.

Key Features: - Provides full coverage - Matte finish - Brightens and moisturizes the skin - Long-lasting formula - Suitable for everyday wear

For whom: This product is ideal for anyone looking for a foundation cream that provides full coverage with a matte finish. It is suitable for all skin types and tones.

Pros: - Full coverage - Matte finish - Brightens the skin - Long-lasting - Suitable for all skin types

Cons: - Might not be suitable for those with very dry skin as it has a matte finish

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Matte finish and full coverage align with current trends	Vogue India
Brand Strength	20	10	Strong brand recognition and trust in India	Brand Equity
Category Momentum	20	15	High demand for fairness creams in Indian market	Mintel
Price Positioning	20	8	Competitively priced for the target market segment	Retail360
Competition	10	10	Facing strong competition from similar products in the market	Business Standard
Use-case Advantage	5	3	Versatile product suitable for daily use	Femina
Final Market Score	100	66/100 (3.30/5)	Well-positioned in the Indian fairness cream market with strong brand and feature fit.

Factor	Rating (out of 5)	Notes
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