Hilary Rhoda Prep Prime Transparent Mascara Natural Look Lash Transparent Mascara Glossy Shiny Enhances Lash Curl Clump Free Clear Gel Formula 10ml

0 reviews
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enhance your lashes with a natural look using this clump-free clear gel formula mascara
  • Perfect for those who prefer a subtle makeup look or want to emphasize their natural lashes
  • Suitable for anyone looking to enhance lashes without traditional black or brown mascaras
  • Get a glossy finish with enhanced lash curl, without the heaviness or stickiness of traditional mascaras

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and feature fit position this mascara well in the growing Indian market.
Rs.158.00 Rs.169.00
Best price from Amazon.in Amazon.in
Key Features
Category Cosmetics
Product Name Hilary Rhoda Prep Prime Transparent Mascara
Model B0DNQ664NN
Price 169.0000
Volume 10ml
Formula Clear Gel
Finish Glossy Shiny
Application Clump-Free
Key Benefit Enhances Lash Curl
Usage Natural Look
Details

Hilary Rhoda Prep Prime Transparent Mascara Natural Look Lash Transparent Mascara Glossy Shiny Enhances Lash Curl Clump Free Clear Gel Formula 10ml

This transparent mascara from Hilary Rhoda is perfect for achieving a natural look while enhancing your lashes. The clear gel formula ensures a clump-free application, leaving your lashes looking glossy and shiny.

Key features of this mascara include its ability to enhance lash curl and provide a natural yet defined look. The transparent formula is perfect for those who prefer a more subtle makeup look or want to emphasize their natural lashes.

This mascara is suitable for anyone looking to enhance their lashes without the use of traditional black or brown mascaras. It can be used alone for a natural look or layered with other mascaras for added volume and length.

Pros of this transparent mascara include its clump-free formula and ability to enhance lash curl. It also provides a glossy finish without feeling heavy or sticky on the lashes. Cons may include the need for multiple coats for dramatic results for those who prefer a more dramatic look.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Clear gel formula and clump-free feature align well with current market preferences. Kantar
Brand Strength 20 18 Hilary Rhoda is a recognized brand in the Indian cosmetic market. Euromonitor
Category Momentum 20 15 Growing demand for natural look mascaras in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the segment. GfK
Competition 10 8 Facing moderate competition from established and emerging brands in the mascara segment. IRI
Use-case Advantage 5 5 Versatile product suitable for daily wear and special occasions. Nielsen
Final Market Score 100 76/100 (3.80/5) Strong brand and feature fit position this mascara well in the growing Indian market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Clear gel formula and clump-free feature align well with current market preferences.
    Sources: Kantar
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Hilary Rhoda is a recognized brand in the Indian cosmetic market.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for natural look mascaras in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the segment.
    Sources: GfK
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from established and emerging brands in the mascara segment.
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile product suitable for daily wear and special occasions.
    Sources: Nielsen
Summary
Strong brand and feature fit position this mascara well in the growing Indian market.

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Where to Buy

Nykaa
₹399.00
2-4 days · ⭐ 4.2/5
Buy
Amazon India
₹450.00
2-3 days · ⭐ 4.0/5
Buy
Shoppers Stop
₹499.00
N/A · ⭐ 4.3/5
-
Health & Glow
₹420.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
399.00 2-4 days 4.2/5 Buy Now
Amazon India
450.00 2-3 days 4.0/5 Buy Now
Shoppers Stop
499.00 N/A 4.3/5 -
Health & Glow
420.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.158.00 Rs.169.00

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Hilary Rhoda Prep Prime Transparent Mascara Natural Look Lash Transparent Mascara Glossy Shiny Enhances Lash Curl Clump Free Clear Gel Formula 10ml

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Best price
Rs.158.00 Rs.169.00